Daily LInks
1. Consumers win with EU’s Green Claims Directive, but marketers fear “greenhush” fallout. Under the Green Claims Directive, which passed the European Parliament earlier this month with an overwhelming majority, large European companies will be required to provide scientific validation before using terms such as “eco-friendly”, “biodegradable” or “sustainable”. – Read More on Reuters
2. RELATED READ: Amid Increasing Scrutiny, How Brands Can Counter the Risk of Greenwashing. Products that are marketed as sustainable without clear evidence to support these claims or where the evidence is somewhat contrary can be said to be indicative of information asymmetry – a form of market failure. – Read More on TFL
3. The AI Perils Buried in the Fine Print. “Unintended consequences, uses or customization of our AI tools and systems may negatively affect human rights, privacy, employment or other social concerns,” Google owner Alphabet wrote in its Jan. 31 annual report. – Read More on Hollywood Reporter
4. Fast Fashion Retailers Asos and Boohoo Forced to Clarify Green Claims. Asos, Boohoo Group Plc and Asda’s clothing brand George have signed formal agreements with the Competition and Markets Authority to use only “accurate and clear” green claims. – Read More on Bloomberg
5. In a Surprise Twist, Ex-Gucci Designer Alessandro Michele Takes Over at Valentino. Despite that viral magic, by the end of Michele’s tenure, sales at Kering’s Gucci were lagging behind its rivals at LVMH like Louis Vuitton and Dior, who lean on older, wealthier customers for more of their sales. – Read More on the WSJ
6. Creating a Corporate Social Responsibility Program with Real Impact. Embracing a dynamic, data-driven approach to CSR is essential for meaningful social and environmental impact. – Read More on HBR
