Daily LInks
1. Evolution of the virtual e-vent in fashion and retail: Rather than simply live-streaming catwalk shows, brands are encouraged to create new and innovative ways to interact with consumers and peers. Many luxury fashion powerhouses are offering remote personal shopping services to customers, accompanied by a secure, contactless delivery, while others are hosting virtual “parties” with a see-now, buy-now ecommerce function. – Read More on American Marketer
2. Fast fashion: Pakistan garment workers fight for rights amid Covid-19 crisis. “Most of the textile factory owners are using the coronavirus crisis to lay off workers. The crisis was already going on, but the pandemic has only accelerated it.” – Read More on the Guardian
3. Why TJX is reemerging stronger from the lockdowns than Ross Stores: The owner of T.J. Maxx, Marshalls, and HomeGoods is seeing business rebound after weeks of store closings in the U.S. more quickly than its rival Ross Stores is in large part because of TJX’s advantage in one key category: home furnishings. – Read More on Fortune
4. Ralph Lauren Speeds Up Online Shift as Store Reopenings Continue: “We have been expanding out direct-to-consumer and e-commerce operations. We believe that we have an opportunity to grow market share as we work through this crisis to reestablish momentum.” – Read More on Bloomberg
5. Walmart strikes deal with secondhand apparel site to ramp up online fashion sales: Walmart is expanding its online fashion assortment at a time when it could grab more market share in apparel and accessories, as the coronavirus pandemic has exacerbated challenges for clothing retailers. During the pandemic, Walmart has seen a surge of shoppers turning to its stores, website and app to buy groceries, cleaning products, hair color and more to help them during long stays at home. – Read More on CNBC
6. Unemployed? Try Reselling Clothes on eBay or Poshmark: From mid-April to mid-May, Poshmark experienced a 50 percent increase in clothing and accessories sales compared to the previous year. Though it did not provide specific figures, Grailed also reported an uptick in new product listings and site usage in April, as well. – Read More on WSJ
