Daily LInks
1. Behind the Boom in Celebrity Brands. “We definitely see a pattern that the product actually has to be very, very good. And it’s either that it was actually developed by people with expertise in this domain, or the celebrity actually has domain knowledge to be able to produce this product.” – Hear More on HBR
2. TikTok owner ByteDance files lawsuit against US law forcing app’s sale. Under the law, ByteDance has nine months to sell off its US-based operations. Its deadline is January 19, with an additional three-month extension possible should a sale be in progress. – Read More on AlJazeera
3. How Uniqlo’s ‘Millennial Birkin’ Is Beating Designer Bags. The Japanese retailer is trying to keep up the momentum for its now-ubiquitous shoulder bag with new colors, fabrics and custom embroidery. – Read More on Bloomberg
4. RELATED READ: AI is Changing How Fast Fashion Retailers Pick Their Targets. Uniqlo’s case against Shein over the latter’s alleged infringement of its $20 Mini Round bag and a copyright case waged by H&M against Shein are perfect examples of the shift that is underway. – Read More on TFL
5. Banned Chinese cotton found in US retailers’ merchandise, study shows. Traces of banned Chinese cotton were found in 19% of a sample of merchandise selling at U.S. retailers in the past year, highlighting the challenges of complying with the U.S. law aimed at blocking imports of cotton linked to forced labor in China. – Read More on Reuters
6. High-Income Consumers’ Rising Secondhand Purchasing Drives Luxury Consignment Growth. As The RealReal aims to capture this high-end apparel resale opportunity, the company is using personalization to grow adoption. “We used more targeted marketing spend to attract higher lifetime value consigners.” – Read More on PYMNTS
