Daily LInks
1. Adidas Bet on the Rebirth of Reebok: A few years ago, Reebok Classics looked set to become a fashion favorite, as the trend for ugly or so-called Dad sneakers took hold. Despite collaborations with Russian menswear designer Gosha Rubchinskiy and fashion house Vetements, the shoes failed to gain a widespread millennial following. Competitors, such as Kering’s Balenciaga, harnessed this look more effectively. – Read More on Bloomberg
2. Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up: Coresight Research has estimated the livestreaming market in China will bring in about $125 billion in sales this year, up from $63 billion in 2019. The market in the U.S. is valued at about $5 billion. – Read More on CNBC
3. RELATED READ: From Social Shopping to Entertainment-Centric E-Commerce, What Western Brands Can Learn from China’s Retail Giants. In China, traditional online shopping is swiftly becoming a thing of the past. Even before people were forced to shelter in place, and spend more time at home, two key trends were already radically changing the e-commerce landscape: social buying and live commerce. – Read More on TFL
4. Alibaba’s Singles Day sales top $74 billion, planned rules hit shares: Alibaba sales for its post-COVID-19 Singles’ Day shopping extravaganza hit $74 billion, a haul that was overshadowed by a 10% drop in its shares on Wednesday after China published draft anti-trust rules aimed at internet platforms.– Read More on Reuters
5. Retailers are pushing their employees to become TikTok influencers: For years, companies have invested in recruiting employee influencers who can put a face to the brand and offer a (favorable) behind-the-scenes glimpse into their companies. – Read More on Modern Retail
6. RETRO READ: Using Employees as Influencers? A Look at the Risks That Come With Marketing from Within. Using employees as influencers has various advantages for employers: the “employer brand” can be advertised in a particularly authentic – and cost-effective – way by individuals within its ranks, which ensures a generally positive perception of the employer on social media, but it is not without risks for employers. – Read More on TFL
