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Image: Balmain
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1. How Olivier Rousteing Made Balmain a Revolutionary Force in Fashion: For years, the fashion establishment was slow to warm to Rousteing’s reorientation of the brand. During the long lockdowns, though, as life and work across the world became screen-mediated, Rousteing’s vision started to seem more practical and naturalistic. – Read More on Vogue

2. What NFTs Can Learn from Streetwear: Crypto might be one of the most significant cultural trends of the last ten years that isn’t influenced by adolescents at all. NFTs appear to be of little interest to many teenagers. – Read More on Medium (via Adam Bomb Squad)

3. Social commerce closes in on e-commerce as preferred channel for SEA consumers: “Southeast Asia already had some of the most avid social media users in the world, and spurred by the pandemic, they’ve taken to social platforms for their shopping needs at an exhilarating pace.” – Read More on the Drum

4. RELATED READ: Brands Are Reaping Rewards, Facing Risks Due to the Rise of the Nearly $500 Billion Social Commerce Market: 44 percent of social shoppers said that they had made three or more online purchases in the past month after seeing social media posts or ads. – Read More on TFL

5. How strong missions helped companies like Marriott and Athleta survive the pandemic: The pandemic underscored just how important a company’s mission and values can be, said executives, particularly when everyone is aligned on an underlying purpose and setting their goals and initiatives accordingly. – Read More on Fortune

6. The New Balance Between E-Commerce and In-Store Shopping: Now that shoppers see e-commerce as a more viable option, the stakes are higher for in-store shopping. Shoppers may be less willing to wait, brave long drive times or parking issues, and scour through multiple retail stores for the item they need. – Read More on Forbes