Daily LInks
1. What Brands Need to Know About Social Commerce vs. E-Commerce: Social commerce is quickly becoming the holy grail of marketing. But even as TikTok and other social platforms rapidly evolve to become shopping destinations, most retailers may still want purchases to ultimately take place on their own websites. – Read More on AdAge
2. Can fashion brands ever be taken seriously as watchmakers? Haute couture maisons have impressed at Watches and Wonders – particularly Louis Vuitton’s Tambour Carpe Diem – but is that enough to compete with Rolex and Patek Philippe? “It is a matter of perception – fashion or not fashion, it is very difficult to be a player from affordable for a few thousand francs to a couple of hundred thousand.” – Read More on SCMP
3. Mastercard Sees Holiday Spending Reaching Record on 7.4% Growth: U.S. retail sales are poised to reach a record high this holiday season, according to a forecast from Mastercard SpendingPulse, which projects a sizable jump both from last year and from 2019 — before the pandemic upended consumer behavior. – Read More on Bloomberg
4. Cross-border Demand for High-end Products Soars 50 Percent: To capitalize, luxury brands need to focus on recreating the high-touch, hyper-personalized experience customers receive in-store, in the d-to-c channel, and deploy those experiences across borders to meet demand at its point of origin.” – Read More on Yahoo
5. H&M lags behind Zara-owner Inditex in race to regain lost sales: Analysts said Zara-owner Inditex’ recovery in the quarter probably got an extra boost from remaining best-in-class at speed and from a strong overall recovery in its core market Spain, helped also by better sales in China, where H&M has taken a hit. – Read More on Reuters
