Image: Zara

1. How Has the Pandemic Changed Your Spending Habits? “’Fast fashion’ clothing from the likes of Zara and H&M will no longer be my go-to picks. I’ve realized that a closet full of clothing is useless. Instead, I plan to invest more in a high-quality, capsule wardrobe – one that’s heavy on the tops. Spending more on individual items today can mean saving more money in the long run.” – Read More on Bloomberg

2. Deals Are Being Dropped as Buyers Turn Wary During the Pandemic: U.S. companies this year have canceled 82 deals through Wednesday, up 41% from 2019. Material adverse clauses are a core ingredient in merger agreements and permit buyers to back out of a transaction in case of an event that harms the target company before closing. In some cases, deal makers now exclude the pandemic from what counts as a material adverse event to prevent a buyer from citing Covid-19 as a reason to terminate the transaction. – Read More on the Wall Street Journal

3. RELATED READA Key Concept in the Age of COVID-19 Dealmaking: The “Material Adverse Effect” Clause. One component of these evaluations will certainly be whether a public health crisis, such as COVID-19, is sufficient to trigger a material adverse effect clause and permit a buyer to terminate a transaction in anticipation of deterioration of the target’s business and financial performance due to the pandemic. – Read More on TFL

4. DTC brands are rethinking their ‘never-go-on-sale’ rule: While some direct-to-consumer startups have reported that their online sales have tripled or doubled since the start of the pandemic, not every retail company is benefitting from the e-commerce gold rush, and as a result, some are doing something they swore they never would before: offer a sale. – Read More on Modern Retail

5. On the Eve of New York Fashion Week, What’s Next? “There will probably be a separation between the brands that are really well-funded and use those shows as an amazing marketing moment and theater, and smaller brands like mine, which will continue to focus on creating a connection with product through a cultural moment. And I think it’s good. It forces all brands, big and small, to get more creative about how to reach the customer.” – Read More on the New York Times

6. Name Your Brand with a Global Audience in Mind: The longer you expect the brand name to stay in global circulation, the more careful you’ll need to be with selecting a name that takes international considerations into account. Are international customers contributing a significant percentage of revenue today? Do you expect that percentage to increase in the future? If so, you’ll definitely want to consider other markets in your decision-making process. – Read More on HBR

7. How to Make Political Merch as Buzzy as a Fashion Drop: Working with designers like Prabal Gurung, Proenza Schouler and Thom Browne, the Biden/Harris campaign has created a way for voters to acquire “a piece of the campaign.” It is “a way to attract different voters,” said Meaghan Burdick, senior advisor for the Biden campaign, which worked with 19 American designers to create a collection of shirts, hoodies, hats, totes, one very stylish face mask, and more. – Read More on Harper’s Bazaar