Daily LInks
1. Derivative works are generative AI’s poison pill. While “derivative works” have specific legal treatment under copyright law, there are few precedents for laws or regulations addressing data derivatives, which are, thanks to open source LLMs, about to get a lot more prevalent. – Read More on TechCrunch
2. Expressing Passion Can Make Luxury Consumers Seem More Authentic. During economic downturns, overtly parading the expensive nature of luxury items in marketing campaigns can be viewed as tone deaf and attract backlash. Instead, luxury labels could direct their marketing efforts to engaging with their existing customers by encouraging them to express their passion for the brand and its products. – Read More on INSEAD
3. RETRO READ: How Do You Sell Luxury Amid Economic Uncertainty? You Ditch the Logos. During the decade-long recession, the drop in luxury goods sales was not a sign that consumers were not eschewing luxury but were rejecting ostentatious displays and favoring “tried-and-true stalwarts,” instead. – Read More on TFL
4. Barneys New York Was the Coolest Department Store. What Is It Now? A collaboration with fellow Authentic Brands Group-company Forever 21 marks the next chapter of the brand’s post-bankruptcy story. – Read More on the WSJ
5. How can the fashion industry scale circular solutions? “We’ve seen Chloe take steps in resale and actually making the decision to incentivize customers to deliberately re-engage with that same model rather than say reward them with money off your traditional sales for using it that’s a bit of a different decision to make.” – See More from the Ellen MacArthur Foundation
6. EU attacked on textile waste prevention “failure.” Fast fashion’s exceptional growth “has been facilitated by the increasing use of cheap, synthetic fibers from fossil resources and the relocation of production to jurisdictions with poor labor and environmental standards,” the report said. It called for active government intervention at different levels to remedy this. – Read More on MRW