“Dupes” is short for “duplicates” and refers to products that closely resemble more expensive or high-end items in appearance, performance, or scent but are available at a lower price. These types of products are commonly found in fashion, beauty, skincare, and fragrance industries, and have gained massive popularity, appealing to consumers that want luxury-like experiences without the premium cost.
Dupes come in different forms depending on the industry. In cosmetics and skincare, the term refers to affordable alternatives to luxury beauty brands, often with similar ingredients or textures. Fragrance dupes mimic high-end scents with comparable notes but at a fraction of the price. Fashion dupes are inspired by designer brands but do not replicate logos, while tech and gadget versions offer budget-friendly alternatives to expensive devices with similar features. Additionally, these products exist in the home and lifestyle segment of the market and imitate luxury furniture or decor designs using more affordable materials.
Dupes vs. Counterfeits
A key distinction between dupes and counterfeits is legality and branding …
> Dupes are inspired by luxury products but do not include protected elements of the product being copied. As such, they do not infringe the underlying products and are commonly found in mainstream retail.
> Counterfeits are illegal copies that falsely present themselves as the original brand, using fake logos and packaging to deceive buyers.
Popularity and the Future of the Market
There are several reasons why dupes have become so popular. One of the main factors is affordability. Luxury brands can be out of reach for many consumers, and dupes offer a similar experience for a fraction of the price. Social media has also played a major role, with platforms like TikTok, Instagram, and YouTube fueling demand, as influencers regularly review and compare these lookalike goods to high-end products. Additionally, many consumers have shifted their mindset, prioritizing functionality and value over brand names.
Looking ahead, the market for replica products is likely to continue growing as budget-conscious shopping habits persist and social media continues to drive consumer trends. Some brands have embraced the dupe culture, building businesses by offering “inspired-by” versions of higher-end products without claiming to be exact copies. Meanwhile, some luxury brands are adapting (to an extent) by introducing more accessible product lines and emphasizing the craftsmanship and exclusivity in order to justify their premium prices.
Whether seen as a smart shopping hack or a threat to originality, dupes are undeniably reshaping consumer habits and challenging traditional notions of luxury.