Cult skatewear brand Supreme has dropped its lawsuit against Married to the Mob. Supreme’s voluntary dismissal and the court’s subsequent dismissal of the case comes just a month after Supreme’s corporate entity Chapter 4 Corp. filed against Married to the Mob, stemmed from its fellow retailer's Supreme Bitch tee.
As Supreme set forth in its complaint, which was filed in May in a New York federal court and sets forth claims of trademark counterfeiting, unfair competition and false designation of origin, trademark dilution, and common law trademark infringement, "McSweeney’s shirts aren’t just trademark appropriation,” which comes about as a result of the unauthorized use of another party’s trademark in a way that would be confusing to consumers. Aside from the alleged infringement, Supreme’s legal counsel argued that McSweeny “is trying to build her whole brand by piggybacking off Supreme.”
With that in mind, Supreme asked the court to award it $10 million in damages.
In response to the suit, Ms. McSweeny had some strongly-worded comments for Supreme and its founder James Jebbia. "Unlike some companies that blatantly rip-off other brand logos, Married To The Mob has always had its own identity and aesthetic by being an extension of my life experiences,” she stated after news of the lawsuit broke.
Now, less just barely a month after Supreme filed suit, it was filed to make it go away. So, what happened? The parties were able to settle this one out of court, and chances are, based on past trademark infringement settlements (involving other brands), Married to the Mob's founder McSweeney is paying Supreme an undisclosed sum for the sale of Supreme Bitch tee and maybe even discontinuing the sale of the tee. Given the absence of any "Supreme Bitch" wares in the classic bold red type (which resembles Supreme's) on Married to the Mob's site, these settlement terms don't seem too unlikely.