7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

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7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

Nike has been hit with a new trademark lawsuit from 7-Eleven over a forthcoming Air Max 95 sneaker that the convenience store giant claims deliberately appropriates its iconic orange, green, and red “Tri-Color Mark.” In a newly-filed lawsuit, 7-Eleven alleges that ...

July 2, 2026 - By TFL

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2 min read

Tapestry and Capri Say Failed Merger Defense Is Not Securities Fraud

Tapestry and Capri Say Failed Merger Defense Is Not Securities Fraud

June 29, 2026 - By TFL

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2 min read

Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength

Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength

June 29, 2026 - By TFL

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2 min read

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

June 26, 2026 - By TFL

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2 min read

Coach Ends its Case Over Allegedly Infringing Quince Bags

Coach Ends its Case Over Allegedly Infringing Quince Bags

June 24, 2026 - By TFL

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3 min read

What An Hermès Win Reveals About the Limits of “Art” as a Defense

What An Hermès Win Reveals About the Limits of “Art” as a Defense

June 24, 2026 - By TFL

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2 min read

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

June 22, 2026 - By TFL

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

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3 min read

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

June 16, 2026 - By TFL

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

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3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

June 15, 2026 - By TFL

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2 min read

What Happens When a Brand Uses AI to “Alter” Influencer Content?

What Happens When a Brand Uses AI to “Alter” Influencer Content?

June 15, 2026 - By TFL

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2 min read

Looking Beyond the Dupe: Glow Recipe Expands Fight Against MCoBeauty

Looking Beyond the Dupe: Glow Recipe Expands Fight Against MCoBeauty

June 11, 2026 - By TFL

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2 min read

Can a Brand Be “Back” and Famous at the Same Time?

Can a Brand Be “Back” and Famous at the Same Time?

June 10, 2026 - By TFL

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2 min read

FIFA Meets VARA: When World Cup Branding Collides with Artists’ Rights

FIFA Meets VARA: When World Cup Branding Collides with Artists’ Rights

June 9, 2026 - By TFL

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2 min read

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

June 8, 2026 - By TFL

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2 min read

The $166 Billion Tariff Refund Question: Who Gets Paid Back?

The $166 Billion Tariff Refund Question: Who Gets Paid Back?

June 5, 2026 - By TFL

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2 min read

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

June 3, 2026 - By TFL

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2 min read

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

June 2, 2026 - By TFL

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2 min read

Court Lets Quince Lean Into “Dupe Culture” Defense Ahead of UGG Trial

Court Lets Quince Lean Into “Dupe Culture” Defense Ahead of UGG Trial

June 1, 2026 - By TFL

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