A Running List of AI-Related Trademark Applications for Registration

Companies across industries – fashion and retail, included – are looking to artificial intelligence (“AI”) to boost their creative outputs, reduce operational costs, increase efficiency, grow revenues, and improve customer experience, among other things. The rise in companies experimenting with and/or relying on AI has brought with it interesting questions/concerns in the legal realm, including whether the output of AI image-generators is capable of infringing the input data used to train the models and whether AI-generated works are eligible for being protected by copyright.

At the same time, such increased emphasis on AI is prompting at least some companies to broadly reimagine their branding (to clearly signal to consumers and investors that they are prioritizing AI in their operations) or at least to evaluate the extent to which the rights that exist in their trademark portfolio extend to AI-specific elements of their business. This is leading a growing number of companies to file AI-centric trademark applications with the U.S. Patent and Trademark Office.

Against that background and with the aim of providing you with a snapshot of what is happening with regard to AI on the trademark front, we have compiled a list of AI-centric trademark applications that have been lodged with the U.S. Patent and Trademark Office by various fashion, sportswear/equipment, and cosmetics/beauty brands, retailers/marketplaces, and media outlets, as well as unaffiliated third-parties, and will continue to update it regularly. Please note that this is not an exhaustive list of AI-related filings with the USPTO.