What Happens When AI Search Tools Recommend “Dupes”?

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What Happens When AI Search Tools Recommend “Dupes”?

This summer, a German court weighed in on a trademark question that is likely to arise with increasing frequency as generative artificial intelligence increasingly powers search results: when an AI-powered search tool produces answers about “dupes” of branded products, when ...

August 10, 2026 - By TFL

Global

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2 min read

Beyond Product Destruction: Rethinking Luxury’s Brand Protection Playbook

Beyond Product Destruction: Rethinking Luxury’s Brand Protection Playbook

August 6, 2026 - By TFL

Global

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3 min read

Fashion’s Circular Ambitions Face a Legal Ceiling

Fashion’s Circular Ambitions Face a Legal Ceiling

August 3, 2026 - By Kimiya Shams

Global

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10+ min read

Regulating the Industry: A Running Tracker of Retail-Focused Legislation

Regulating the Industry: A Running Tracker of Retail-Focused Legislation

July 29, 2026 - By TFL

Global

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2 min read

EU’s Clothing Destruction Ban Turns Excess Goods Into a Legal Issue

EU’s Clothing Destruction Ban Turns Excess Goods Into a Legal Issue

July 27, 2026 - By TFL

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Global

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2 min read

Kering, Bottega Veneta Lose Fight to Remove Viral “Made in Italy” Video

Kering, Bottega Veneta Lose Fight to Remove Viral “Made in Italy” Video

July 24, 2026 - By TFL

Global

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2 min read

LVMH’s Win in Influencer Case Offers New Look at Counterfeit Damages

LVMH’s Win in Influencer Case Offers New Look at Counterfeit Damages

July 16, 2026 - By TFL

Global

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2 min read

France’s Fast Fashion Law: A Blueprint for Regulating Ultra-Fast Fashion 

France’s Fast Fashion Law: A Blueprint for Regulating Ultra-Fast Fashion 

July 10, 2026 - By TFL

Global

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2 min read

Italian Court Strengthens Loro Piana’s Campaign Against White Sole Dupes

Italian Court Strengthens Loro Piana’s Campaign Against White Sole Dupes

July 7, 2026 - By TFL

Global

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3 min read

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

July 6, 2026 - By Julie Zerbo

Global

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3 min read

What An Hermès Win Reveals About the Limits of “Art” as a Defense

What An Hermès Win Reveals About the Limits of “Art” as a Defense

June 24, 2026 - By TFL

Global

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2 min read

The $166 Billion Tariff Refund Question: Who Gets Paid Back?

The $166 Billion Tariff Refund Question: Who Gets Paid Back?

June 5, 2026 - By TFL

Global

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2 min read

What France’s €22M Fine Reveals About the Growing Scrutiny of Shein

What France’s €22M Fine Reveals About the Growing Scrutiny of Shein

June 4, 2026 - By TFL

Global

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2 min read

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

June 2, 2026 - By TFL

Global

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2 min read

UK Court Gives Brands More Control Over Online Sales Restrictions

UK Court Gives Brands More Control Over Online Sales Restrictions

May 29, 2026 - By TFL

Global

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1 min read

Chanel Revenue Rebounds to $19.3B as Matthieu Blazy Fuels Demand

Chanel Revenue Rebounds to $19.3B as Matthieu Blazy Fuels Demand

May 19, 2026 - By TFL

Global

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2 min read

Estée Lauder’s $210M Settlement Puts Luxury’s Daigou Model Under the Microscope

Estée Lauder’s $210M Settlement Puts Luxury’s Daigou Model Under the Microscope

May 18, 2026 - By TFL

Global

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1 min read

Shein v. Temu: Copyright Claims, Supplier Tensions & the Business of Ultra-Fast Fashion

Shein v. Temu: Copyright Claims, Supplier Tensions & the Business of Ultra-Fast Fashion

May 11, 2026 - By TFL

Global

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2 min read

EU Court Upholds €3.5 Million Antitrust Fine in Pierre Cardin License Case

EU Court Upholds €3.5 Million Antitrust Fine in Pierre Cardin License Case

May 7, 2026 - By TFL

Global

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2 min read

When Copying Crosses the Line: Korea’s Crackdown on Dupes

When Copying Crosses the Line: Korea’s Crackdown on Dupes

April 20, 2026 - By TFL

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