When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

Retail

Retail

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

A new injunction secured by Rolex sheds light on an increasingly consequential question for luxury brands: When does a genuine product cease to be genuine? In a judgment entered on June 8 in the U.S. District Court for the Central District of California, as first reported by ...

June 17, 2026 - By TFL

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3 min read

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

June 16, 2026 - By TFL

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

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3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

June 15, 2026 - By TFL

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2 min read

What Happens When a Brand Uses AI to “Alter” Influencer Content?

What Happens When a Brand Uses AI to “Alter” Influencer Content?

June 15, 2026 - By TFL

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2 min read

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

June 12, 2026 - By TFL

Retail

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2 min read

Looking Beyond the Dupe: Glow Recipe Expands Fight Against MCoBeauty

Looking Beyond the Dupe: Glow Recipe Expands Fight Against MCoBeauty

June 11, 2026 - By TFL

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2 min read

Can a Brand Be “Back” and Famous at the Same Time?

Can a Brand Be “Back” and Famous at the Same Time?

June 10, 2026 - By TFL

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2 min read

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

June 8, 2026 - By TFL

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6 min read

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

June 6, 2026 - By TFL

Retail

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2 min read

The $166 Billion Tariff Refund Question: Who Gets Paid Back?

The $166 Billion Tariff Refund Question: Who Gets Paid Back?

June 5, 2026 - By TFL

Retail

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2 min read

What France’s €22M Fine Reveals About the Growing Scrutiny of Shein

What France’s €22M Fine Reveals About the Growing Scrutiny of Shein

June 4, 2026 - By TFL

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1 min read

OTB’s Full Acquisition of Viktor&Rolf Highlights the Strategic Value of Designer-Led IP

OTB’s Full Acquisition of Viktor&Rolf Highlights the Strategic Value of Designer-Led IP

June 4, 2026 - By TFL

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2 min read

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

June 3, 2026 - By TFL

Retail

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2 min read

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

June 2, 2026 - By TFL

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2 min read

Court Lets Quince Lean Into “Dupe Culture” Defense Ahead of UGG Trial

Court Lets Quince Lean Into “Dupe Culture” Defense Ahead of UGG Trial

June 1, 2026 - By TFL

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2 min read

UK Court Gives Brands More Control Over Online Sales Restrictions

UK Court Gives Brands More Control Over Online Sales Restrictions

May 29, 2026 - By TFL

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2 min read

USPTO Says Naghedi’s Woven Neoprene Fails to Function as Trademark

USPTO Says Naghedi’s Woven Neoprene Fails to Function as Trademark

May 28, 2026 - By TFL

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2 min read

Who Owns the Visual Language of Modern Skincare Brands?

Who Owns the Visual Language of Modern Skincare Brands?

May 27, 2026 - By TFL

Retail

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2 min read

Hermès Urges 9th Circuit to Reject Appeal Over Birkin Antitrust Claims

Hermès Urges 9th Circuit to Reject Appeal Over Birkin Antitrust Claims

May 26, 2026 - By TFL

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