What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

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What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

Louis Vuitton is making headlines after securing a trademark victory against Chinese bubble tea chain Molly Tea. But the dispute offers far more than another example of a luxury brand successfully enforcing its trademarks. It illustrates a defining feature of Louis ...

July 6, 2026 - By Julie Zerbo

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2 min read

7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

July 2, 2026 - By TFL

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2 min read

The New AI Disclosure: Competitive Advantage and Enterprise Risk

The New AI Disclosure: Competitive Advantage and Enterprise Risk

June 30, 2026 - By TFL

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2 min read

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

June 26, 2026 - By TFL

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6 min read

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

June 26, 2026 - By TFL

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3 min read

What Ferrari’s Luce Denial Reveals About Luxury’s Allocation Economy

What Ferrari’s Luce Denial Reveals About Luxury’s Allocation Economy

June 25, 2026 - By TFL

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3 min read

What An Hermès Win Reveals About the Limits of “Art” as a Defense

What An Hermès Win Reveals About the Limits of “Art” as a Defense

June 24, 2026 - By TFL

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2 min read

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

June 23, 2026 - By TFL

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2 min read

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

June 22, 2026 - By TFL

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3 min read

The Brand-Building Strategy Behind the Rise of Luxury Grocery

The Brand-Building Strategy Behind the Rise of Luxury Grocery

June 18, 2026 - By TFL

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2 min read

Coperni’s Receivership Exposes the Risks of Fashion’s Intermediary Model

Coperni’s Receivership Exposes the Risks of Fashion’s Intermediary Model

June 18, 2026 - By TFL

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

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3 min read

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

June 16, 2026 - By TFL

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

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3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

June 15, 2026 - By TFL

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2 min read

What Happens When a Brand Uses AI to “Alter” Influencer Content?

What Happens When a Brand Uses AI to “Alter” Influencer Content?

June 15, 2026 - By TFL

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2 min read

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

June 12, 2026 - By TFL

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2 min read

Looking Beyond the Dupe: Glow Recipe Expands Fight Against MCoBeauty

Looking Beyond the Dupe: Glow Recipe Expands Fight Against MCoBeauty

June 11, 2026 - By TFL

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2 min read

Can a Brand Be “Back” and Famous at the Same Time?

Can a Brand Be “Back” and Famous at the Same Time?

June 10, 2026 - By TFL

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2 min read

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

June 8, 2026 - By TFL

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