The Business of Taylor Swift: A Dive into the Brand-Building Blueprint

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The Business of Taylor Swift: A Dive into the Brand-Building Blueprint

On Tuesday, Taylor Swift announced some early details about her next album, The Life of a Showgirl. True to form, the announcement was both a cultural moment and a meticulously choreographed exercise in brand building and control. Just ahead of Swift dropping the name of her ...

August 13, 2025 - By TFL

Law

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3 min read

NikeSKIMS: The Business & Legal Architecture Behind the New Brand

NikeSKIMS: The Business & Legal Architecture Behind the New Brand

September 26, 2025 - By TFL

Law

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3 min read

Battle Over Luxury Watch Campaigns Heads to Court in Clash Over Forum

Battle Over Luxury Watch Campaigns Heads to Court in Clash Over Forum

September 25, 2025 - By TFL

Law

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2 min read

Chanel Beats Out “JNANEL” Trademark, Proving the Power of its Name

Chanel Beats Out “JNANEL” Trademark, Proving the Power of its Name

September 24, 2025 - By TFL

Law

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2 min read

Revolve Nabs Win as Court Sends “Undisclosed” Influencer Ad Case to Arbitration

Revolve Nabs Win as Court Sends “Undisclosed” Influencer Ad Case to Arbitration

September 23, 2025 - By TFL

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Law

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4 min read

Temu Says Shein is Engaging in “Mafia-Style” Scheme in New Lawsuit

Temu Says Shein is Engaging in “Mafia-Style” Scheme in New Lawsuit

December 14, 2023 - By TFL

Law

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3 min read

Former LVMH VP Sues Luxury Group Again Over Alleged Sexual Harassment

Former LVMH VP Sues Luxury Group Again Over Alleged Sexual Harassment

December 13, 2023 - By TFL

Law

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3 min read

A Trademark Case Over Replacement Audi Parts is One Worth Watching

A Trademark Case Over Replacement Audi Parts is One Worth Watching

December 13, 2023 - By TFL

Law

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4 min read

Copyright Board Upholds Latest Refusal to Register AI Generated Art

Copyright Board Upholds Latest Refusal to Register AI Generated Art

December 12, 2023 - By TFL

Law

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4 min read

AI Act: A Dive into the EU’s Landmark Artificial Intelligence Rules

AI Act: A Dive into the EU’s Landmark Artificial Intelligence Rules

December 11, 2023 - By TFL

Law

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3 min read

Shein’s RICO Lawsuit: A Look at the Role of Responsible AI

Shein’s RICO Lawsuit: A Look at the Role of Responsible AI

December 11, 2023 - By Ridwaan Boda, Waldo Steyn, Shaaista Tayob

Law

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2 min read

China Steps Up Efforts to Crack Down on Trademark Squatting

China Steps Up Efforts to Crack Down on Trademark Squatting

December 9, 2023 - By TFL

Law

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4 min read

What a Case Over a “Lookalike” Website Could Mean for Retail Brands

What a Case Over a “Lookalike” Website Could Mean for Retail Brands

December 8, 2023 - By TFL

Law

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3 min read

Social Media Is Awash With “Green” Claims – But Are They True?

Social Media Is Awash With “Green” Claims – But Are They True?

December 7, 2023 - By Christine Parker

Law

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3 min read

Brands Love Paparazzi Images, But There is a Potential Copyright Catch

Brands Love Paparazzi Images, But There is a Potential Copyright Catch

December 7, 2023 - By TFL

Law

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2 min read

EU Green-Lights New Law to Ban Destruction of Unsold Clothing, Footwear

EU Green-Lights New Law to Ban Destruction of Unsold Clothing, Footwear

December 6, 2023 - By TFL

Law

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4 min read

U.S. Appeals Court Upholds Injunction for Vans in Case Against MSCHF

U.S. Appeals Court Upholds Injunction for Vans in Case Against MSCHF

December 6, 2023 - By TFL

Law

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3 min read

Stability AI Can’t Escape Getty Images Copyright Lawsuit in UK, Court Says

Stability AI Can’t Escape Getty Images Copyright Lawsuit in UK, Court Says

December 5, 2023 - By TFL

Law

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3 min read

In Landmark Case, Chinese Court Says AI-Generated Image is Protected by Copyright

In Landmark Case, Chinese Court Says AI-Generated Image is Protected by Copyright

December 4, 2023 - By TFL

Law

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4 min read

Farfetch, Execs. Face a Securities Lawsuit for Allegedly Misleading Shareholders

Farfetch, Execs. Face a Securities Lawsuit for Allegedly Misleading Shareholders

December 1, 2023 - By TFL

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