How Companies Use Trademarks to Influence Consumers & What They Buy

Intellectual Property

Intellectual Property

How Companies Use Trademarks to Influence Consumers & What They Buy

This past summer brought with it an influx of almost-all-things pink thanks to a Barbie-branded takeover. The effort by Mattel and its many collaborators and licensees – which coincided with the release of the Barbie film – provided a framework for how companies can ...

April 26, 2024 - By TFL

Intellectual Property

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4 min read

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

April 24, 2024 - By TFL

Intellectual Property

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5 min read

Hermès v. Rothschild: A Timeline of a Case Over Trademarks, NFTs

Hermès v. Rothschild: A Timeline of a Case Over Trademarks, NFTs

April 23, 2024 - By TFL

Intellectual Property

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3 min read

Hermès Case in Japan Sheds Light on the High Bar for Color Trademarks

Hermès Case in Japan Sheds Light on the High Bar for Color Trademarks

April 22, 2024 - By TFL

Intellectual Property

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5 min read

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

April 19, 2024 - By TFL

subcategories

Intellectual Property

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3 min read

A Running List of U.S. Copyright Office Decisions on AI Works

A Running List of U.S. Copyright Office Decisions on AI Works

April 19, 2024 - By TFL

Intellectual Property

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4 min read

What a Case Over Veuve Clicquot’s Color Mark Means for Other Brands 

What a Case Over Veuve Clicquot’s Color Mark Means for Other Brands 

April 18, 2024 - By TFL

Intellectual Property

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3 min read

Adidas v. Thom Browne: A Timeline of a Case Over Stripes, Sportswear

Adidas v. Thom Browne: A Timeline of a Case Over Stripes, Sportswear

April 17, 2024 - By TFL

Intellectual Property

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3 min read

What Does NAGHEDI’s Bid for a Woven Bag Trademark Mean for Bottega Veneta?

What Does NAGHEDI’s Bid for a Woven Bag Trademark Mean for Bottega Veneta?

April 16, 2024 - By TFL

Intellectual Property

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2 min read

New Lawsuit Lifts the Lid on Shein’s AI-Powered Ultra-Fast Fashion Model

New Lawsuit Lifts the Lid on Shein’s AI-Powered Ultra-Fast Fashion Model

April 12, 2024 - By TFL

Intellectual Property

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1 min read

Jury Sides With Urban Outfitters in Le Tote Trade Secret Case

Jury Sides With Urban Outfitters in Le Tote Trade Secret Case

April 11, 2024 - By TFL

Intellectual Property

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4 min read

WGACA Says Chanel is Using “Broad” Injunction to Stifle Secondary Market

WGACA Says Chanel is Using “Broad” Injunction to Stifle Secondary Market

April 10, 2024 - By TFL

Intellectual Property

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3 min read

Ye Settles Multi-Year Clash Over YZY Trademarks

Ye Settles Multi-Year Clash Over YZY Trademarks

April 9, 2024 - By TFL

Intellectual Property

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4 min read

Resale & Trademark Exhaustion in the EU: A Guide for Brand Owners

Resale & Trademark Exhaustion in the EU: A Guide for Brand Owners

April 5, 2024 - By Theodora Goula

Intellectual Property

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3 min read

Coach Sues Gap Over Sale of Trademark-Bearing T-Shirts

Coach Sues Gap Over Sale of Trademark-Bearing T-Shirts

April 4, 2024 - By TFL

Intellectual Property

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3 min read

Contributory Liability in Focus as Brandy Melville Sues Redbubble Again

Contributory Liability in Focus as Brandy Melville Sues Redbubble Again

April 3, 2024 - By TFL

Intellectual Property

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15 min read

From ChatGPT to Getty v. Stability AI: A Running List of Key AI-Lawsuits

From ChatGPT to Getty v. Stability AI: A Running List of Key AI-Lawsuits

April 2, 2024 - By TFL

Intellectual Property

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3 min read

Hermès Lands Latest Win in Global Crackdown on Birkin Copies

Hermès Lands Latest Win in Global Crackdown on Birkin Copies

April 2, 2024 - By TFL

Intellectual Property

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7 min read

Fabergé: The Story Behind the World’s Most Famous Easter Eggs

Fabergé: The Story Behind the World’s Most Famous Easter Eggs

March 30, 2024 - By TFL

Intellectual Property

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3 min read

MetaBirkins-Maker Cites First Amendment in Fight Over Museum Inclusion

MetaBirkins-Maker Cites First Amendment in Fight Over Museum Inclusion

March 29, 2024 - By TFL

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