From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

Intellectual Property

Intellectual Property

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

For decades, Tiffany & Co.’s most recognizable brand asset has not been a product but a color. The company’s robin’s-egg blue packaging has long served as a powerful source identifier, enabling consumers to instantly recognize Tiffany at a glance. A recently ...

June 23, 2026 - By TFL

Intellectual Property

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2 min read

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

June 22, 2026 - By TFL

Intellectual Property

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3 min read

The Brand-Building Strategy Behind the Rise of Luxury Grocery

The Brand-Building Strategy Behind the Rise of Luxury Grocery

June 18, 2026 - By TFL

Intellectual Property

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

Intellectual Property

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3 min read

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

June 16, 2026 - By TFL

subcategories

Intellectual Property

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

Intellectual Property

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3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

June 15, 2026 - By TFL

Intellectual Property

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2 min read

What Happens When a Brand Uses AI to “Alter” Influencer Content?

What Happens When a Brand Uses AI to “Alter” Influencer Content?

June 15, 2026 - By TFL

Intellectual Property

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2 min read

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

June 12, 2026 - By TFL

Intellectual Property

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2 min read

Can a Brand Be “Back” and Famous at the Same Time?

Can a Brand Be “Back” and Famous at the Same Time?

June 10, 2026 - By TFL

Intellectual Property

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2 min read

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

June 8, 2026 - By TFL

Intellectual Property

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2 min read

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

June 3, 2026 - By TFL

Intellectual Property

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2 min read

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

June 2, 2026 - By TFL

Intellectual Property

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2 min read

Court Lets Quince Lean Into “Dupe Culture” Defense Ahead of UGG Trial

Court Lets Quince Lean Into “Dupe Culture” Defense Ahead of UGG Trial

June 1, 2026 - By TFL

Intellectual Property

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2 min read

USPTO Says Naghedi’s Woven Neoprene Fails to Function as Trademark

USPTO Says Naghedi’s Woven Neoprene Fails to Function as Trademark

May 28, 2026 - By TFL

Intellectual Property

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2 min read

Who Owns the Visual Language of Modern Skincare Brands?

Who Owns the Visual Language of Modern Skincare Brands?

May 27, 2026 - By TFL

Intellectual Property

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2 min read

Adidas Three-Stripe Claims Hit Roadblock Ahead of the 2026 World Cup

Adidas Three-Stripe Claims Hit Roadblock Ahead of the 2026 World Cup

May 22, 2026 - By TFL

Intellectual Property

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2 min read

Chrome Hearts Ruling Adds to Pressure on the “Schedule A” Model

Chrome Hearts Ruling Adds to Pressure on the “Schedule A” Model

May 21, 2026 - By TFL

Intellectual Property

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2 min read

Inside Breitling and Chanel’s Escalating Clash Over “Premiere”

Inside Breitling and Chanel’s Escalating Clash Over “Premiere”

May 20, 2026 - By Julie Zerbo

Intellectual Property

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2 min read

Chanel Says The RealReal’s Antitrust Claims Still Miss the Mark

Chanel Says The RealReal’s Antitrust Claims Still Miss the Mark

May 19, 2026 - By TFL

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