Squish v. Squishy: Can Trademark Owners Have It Both Ways?

Intellectual Property

Intellectual Property

Squish v. Squishy: Can Trademark Owners Have It Both Ways?

A trademark clash between Squish Beauty and Coty is raising questions that extend well beyond lip gloss. In a newly-filed motion to dismiss, Coty urges a New York federal court to throw out Squish Beauty’s trademark infringement lawsuit, arguing that its COVERGIRL ...

July 9, 2026 - By TFL

Intellectual Property

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2 min read

Italian Court Strengthens Loro Piana’s Campaign Against White Sole Dupes

Italian Court Strengthens Loro Piana’s Campaign Against White Sole Dupes

July 7, 2026 - By TFL

Intellectual Property

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3 min read

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

July 6, 2026 - By Julie Zerbo

Intellectual Property

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3 min read

America at 250: Who Owns the American Flag in Fashion?

America at 250: Who Owns the American Flag in Fashion?

July 3, 2026 - By Felicia Caponigri, Cathay Smith

Intellectual Property

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2 min read

The Brand-Building Playbook Behind Football’s Most Valuable Clubs

The Brand-Building Playbook Behind Football’s Most Valuable Clubs

July 2, 2026 - By TFL

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Intellectual Property

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2 min read

7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

7-Eleven Sues Nike Over Air Max That “Co-Opts” its Signature Stripe

July 2, 2026 - By TFL

Intellectual Property

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2 min read

Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength

Supreme Court Takes Up Pepsi-Rise Case Over Who Decides a Trademark’s Strength

June 29, 2026 - By TFL

Intellectual Property

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2 min read

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

June 26, 2026 - By TFL

Intellectual Property

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2 min read

Coach Ends its Case Over Allegedly Infringing Quince Bags

Coach Ends its Case Over Allegedly Infringing Quince Bags

June 24, 2026 - By TFL

Intellectual Property

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3 min read

What An Hermès Win Reveals About the Limits of “Art” as a Defense

What An Hermès Win Reveals About the Limits of “Art” as a Defense

June 24, 2026 - By TFL

Intellectual Property

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2 min read

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

June 23, 2026 - By TFL

Intellectual Property

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2 min read

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

June 22, 2026 - By TFL

Intellectual Property

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3 min read

The Brand-Building Strategy Behind the Rise of Luxury Grocery

The Brand-Building Strategy Behind the Rise of Luxury Grocery

June 18, 2026 - By TFL

Intellectual Property

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

Intellectual Property

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3 min read

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

Quince’s Win in UGG Case Shows the Limits of Anti-Dupe Litigation

June 16, 2026 - By TFL

Intellectual Property

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

Intellectual Property

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3 min read

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

Deckers v. Quince: A Timeline of the UGG “Dupe” Battle

June 15, 2026 - By TFL

Intellectual Property

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2 min read

What Happens When a Brand Uses AI to “Alter” Influencer Content?

What Happens When a Brand Uses AI to “Alter” Influencer Content?

June 15, 2026 - By TFL

Intellectual Property

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2 min read

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

June 12, 2026 - By TFL

Intellectual Property

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2 min read

Can a Brand Be “Back” and Famous at the Same Time?

Can a Brand Be “Back” and Famous at the Same Time?

June 10, 2026 - By TFL

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