Ahead of this month’s Metropolitan Museum of Art Costume Institute Gala, which is being co-hosted by Rihanna, as well as Donatella Versace and Amal Clooney, Vogue put the superstar on her fifth magazine cover in just under ten years. In the article, which was penned by Chioma Nnadi, Rihanna sounds off on “body image, turning 30, and staying real.” Here are a few of the most striking excerpts about her Wildly successful Fenty Beauty line and her impending lingerie collection …
On Fenty Beauty: On the heels of the insanity of making a blockbuster movie, Rihanna somehow managed to launch Fenty Beauty in collaboration with Kendo, LVMH’s incubator for cool new makeup brands, last September … The success of her Fenty Beauty line was unprecedented, reportedly racking up a staggering $100 million in sales within 40 days. The wait lists at certain makeup counters continued for months.
On Savage x Fenty: She’s taken the same approach with Savage X Fenty, her direct-to-consumer lingerie line in partnership with online retail giant TechStyle launching May 11th, offering a range of nude underwear that goes far beyond the bog-standard beige T-shirt bra … Now Rihanna is pushing that idea one step further, shedding light on the frustrations that many black women face in dressing their bodies at the most intimate level.
It should go without saying that the new line will carry a body-positive message, too. Rihanna’s lingerie models come in all shapes and sizes; they are real women with real bodies who stand as a refreshing counterpoint to the impossible supermodel dimensions that have defined the look of lingerie for decades.
“Savage is really about taking complete ownership of how you feel and the choices you make. Basically making sure everybody knows the ball is in your court,” she says, twisting the nameplate between her purple-lacquered fingernails. “As women, we’re looked at as the needy ones, the naggy ones, the ones who are going to be heartbroken in a relationship. Savage is just the reverse. And you know, guys don’t like getting the cards flipped on them—ever.”