Zalando to Revamp “Sustainability” Marketing Following EU Action

Brands and Marketing

Brands and Marketing

Zalando to Revamp “Sustainability” Marketing Following EU Action

Zalando will make significant changes to how it promotes the so-called sustainability of its offerings, following a brush with regulators in the European Union. In a statement on Thursday, the European Commission confirmed that Berlin-based Zalando, which offers up a wide ...

February 22, 2024 - By TFL

Brands and Marketing

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3 min read

Rolex Sheds Light on How it Built its “Famous” Crown Trademark in New Opposition 

Rolex Sheds Light on How it Built its “Famous” Crown Trademark in New Opposition 

May 1, 2024 - By TFL

Brands and Marketing

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3 min read

LVMH Succession Planning: Arnault Appears to be Keeping it in the Family 

LVMH Succession Planning: Arnault Appears to be Keeping it in the Family 

April 30, 2024 - By Qing Wang

Brands and Marketing

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3 min read

How Companies Use Trademarks to Influence Consumers & What They Buy

How Companies Use Trademarks to Influence Consumers & What They Buy

April 26, 2024 - By TFL

Brands and Marketing

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4 min read

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

April 24, 2024 - By TFL

subcategories

Brands and Marketing

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3 min read

It’s Time to Upend Tradition: Fashion Week Does Not Make Sense for Many Brands

It’s Time to Upend Tradition: Fashion Week Does Not Make Sense for Many Brands

September 6, 2017 - By TFL

Brands and Marketing

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3 min read

Fashion Won’t Stay on the Sidelines When it Comes to Film: But Is This Art or Advertising?

Fashion Won’t Stay on the Sidelines When it Comes to Film: But Is This Art or Advertising?

August 31, 2017 - By TFL

Brands and Marketing

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2 min read

#Prada365: The Brand’s New Social, Advertising Strategy

#Prada365: The Brand’s New Social, Advertising Strategy

January 5, 2017 - By TFL

Brands and Marketing

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3 min read

What Every Luxury Brand Can Learn from the Transformation of Yves Saint Laurent

What Every Luxury Brand Can Learn from the Transformation of Yves Saint Laurent

December 20, 2016 - By TFL

Brands and Marketing

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7 min read

Brandy Melville: The Controversial Brand that Sells Exactly What Tweens Want

Brandy Melville: The Controversial Brand that Sells Exactly What Tweens Want

December 2, 2016 - By TFL

Brands and Marketing

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10 min read

The Dirty Advertising Practices of the Industry’s Biggest Brands, Influencers

The Dirty Advertising Practices of the Industry’s Biggest Brands, Influencers

May 25, 2016 - By TFL

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