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Brands and Marketing

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brands and marketing

Rebranding a City: Milton Glaser and the Ubiquitous “I Love New York” Logo

The “I Love New York” logo design is so ubiquitous that many believe that it resides squarely in the public domain for ...

March 21, 2023 - By TFL

Fashion Brands and Marketing

From Gucci to Rolex Certified, Luxury Brands Continue to Test Resale

Gucci is moving further into the secondary market. With the recent launch of Preloved, it ...

March 20, 2023 - By TFL

Fashion Brands and Marketing

SHEIN Accuses Rival Temu of Impersonation Scheme in Trademark Lawsuit

A battle between two Chinese ultra-fast fashion companies is heating up in court in the ...

March 16, 2023 - By TFL

Fashion Brands and Marketing

How Companies Are Rebranding in the Wake of the Pandemic

Rebranding has been on the rise in the wake of the pandemic. Companies are looking to ...

March 3, 2023 - By TFL

Fashion Brands and Marketing

“Significant Preliminary Investment” Not Enough to Support “Net Zero” Claims, Per NAD

A new decision from the National Advertising Division (“NAD”) of the BBB National ...

February 28, 2023 - By TFL

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