How Dupes Are Taking the Luxury Market by Storm

Brands and Marketing

Brands and Marketing

How Dupes Are Taking the Luxury Market by Storm

Once relegated to drugstore beauty aisles and quietly traded tips on Reddit threads, dupes have entered the mainstream market with striking force – and they are not just popular, they are profitable. With viral lipsticks that look just like the ones they are targeting and ...

July 17, 2025 - By TFL

Brands and Marketing

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2 min read

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“Made in Italy” Under the Microscope: What the Label Really Means

“Made in Italy” Under the Microscope: What the Label Really Means

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How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

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Rising Demand & an Influx of Fakes: Inside Goyard’s Counterfeit Dilemma

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Brands and Marketing

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3 min read

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

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Brands and Marketing

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Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

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Brands and Marketing

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June 30, 2025 - By TFL

Brands and Marketing

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How the Labubu Craze Sparked a Counterfeit Surge & Authentication Arms Race

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June 25, 2025 - By TFL

Brands and Marketing

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Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

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Brands and Marketing

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Labubu: A Brand New Frontier For Chinese Soft Power

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June 23, 2025 - By Ming Gao

Brands and Marketing

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4 min read

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

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June 20, 2025 - By TFL

Brands and Marketing

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2 min read

From Max to HBO Max: When a Rebrand Goes All Wrong

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More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

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Brands and Marketing

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The Quiet Reality Driving New Counterfeiting Cases

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Brands and Marketing

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Brands and Marketing

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As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

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Brands and Marketing

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3 min read

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June 4, 2025 - By Kokho Jason Sit

Brands and Marketing

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Cosmetics Brands Face New Lawsuits Over “Made in USA” Claims

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June 3, 2025 - By TFL

Brands and Marketing

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3 min read

How the Dupes Economy is Challenging Traditional Trademark Rules

How the Dupes Economy is Challenging Traditional Trademark Rules

June 2, 2025 - By TFL

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