How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

Brands and Marketing

Brands and Marketing

How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

When Jane Birkin’s original Hermès handbag sold for €8.58 million ($10 million) – fees included – to an unnamed buyer in Japan by way of a Sotheby’s auction on June 10, it was not just a moment of fashion history. It was a reflection of how one of the world’s most ...

July 11, 2025 - By TFL

Brands and Marketing

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3 min read

Rising Demand & an Influx of Fakes: Inside Goyard’s Counterfeit Dilemma

Rising Demand & an Influx of Fakes: Inside Goyard’s Counterfeit Dilemma

July 10, 2025 - By TFL

Brands and Marketing

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3 min read

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

July 9, 2025 - By Ali Gohary, Eugene Chan

Brands and Marketing

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4 min read

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

July 2, 2025 - By TFL

Brands and Marketing

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3 min read

TFL PRO – Post-Trial Rulings Finalize Chanel’s Resale Lawsuit Victory

TFL PRO – Post-Trial Rulings Finalize Chanel’s Resale Lawsuit Victory

June 30, 2025 - By TFL

subcategories

Brands and Marketing

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2 min read

How the Labubu Craze Sparked a Counterfeit Surge & Authentication Arms Race

How the Labubu Craze Sparked a Counterfeit Surge & Authentication Arms Race

June 25, 2025 - By TFL

Brands and Marketing

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2 min read

Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

June 23, 2025 - By TFL

Brands and Marketing

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3 min read

Labubu: A Brand New Frontier For Chinese Soft Power

Labubu: A Brand New Frontier For Chinese Soft Power

June 23, 2025 - By Ming Gao

Brands and Marketing

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4 min read

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

June 20, 2025 - By TFL

Brands and Marketing

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2 min read

From Max to HBO Max: When a Rebrand Goes All Wrong

From Max to HBO Max: When a Rebrand Goes All Wrong

June 17, 2025 - By Omar Fares

Brands and Marketing

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2 min read

More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

June 13, 2025 - By TFL

Brands and Marketing

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2 min read

The Quiet Reality Driving New Counterfeiting Cases

The Quiet Reality Driving New Counterfeiting Cases

June 12, 2025 - By Julie Zerbo

Brands and Marketing

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6 min read

The Hermès Birkin: What Goes into Building the World’s Most Famous Bag

The Hermès Birkin: What Goes into Building the World’s Most Famous Bag

June 5, 2025 - By TFL

Brands and Marketing

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2 min read

As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

June 5, 2025 - By TFL

Brands and Marketing

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3 min read

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

June 4, 2025 - By Kokho Jason Sit

Brands and Marketing

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3 min read

Cosmetics Brands Face New Lawsuits Over “Made in USA” Claims

Cosmetics Brands Face New Lawsuits Over “Made in USA” Claims

June 3, 2025 - By TFL

Brands and Marketing

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3 min read

How the Dupes Economy is Challenging Traditional Trademark Rules

How the Dupes Economy is Challenging Traditional Trademark Rules

June 2, 2025 - By TFL

Brands and Marketing

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3 min read

Celebrity Brands: A Dive into Why Some Surge and Others Falter

Celebrity Brands: A Dive into Why Some Surge and Others Falter

May 29, 2025 - By Omar Fares

Brands and Marketing

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3 min read

AI Models: How Brands Can Navigate Ethical and Legal Risks

AI Models: How Brands Can Navigate Ethical and Legal Risks

May 27, 2025 - By Luana Carcano

Brands and Marketing

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3 min read

Italy Targets Fashion’s Dirty Secret: Labor Abuses in Luxury Supply Chains

Italy Targets Fashion’s Dirty Secret: Labor Abuses in Luxury Supply Chains

May 21, 2025 - By TFL

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