Brands and Marketing

Brands and Marketing

How Dupes Are Taking the Luxury Market by Storm

Once relegated to drugstore beauty aisles and quietly traded tips on Reddit threads, dupes have entered the mainstream market with striking force – and they are not just popular, they are profitable. With viral lipsticks that look just like the ones they are targeting and ...

July 17, 2025 - By TFL

Brands and Marketing

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Brands and Marketing

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Brands and Marketing

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Brands and Marketing

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Brands and Marketing

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3 min read

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

July 9, 2025 - By Ali Gohary, Eugene Chan

Brands and Marketing

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4 min read

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

July 2, 2025 - By TFL

Brands and Marketing

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3 min read

TFL PRO – Post-Trial Rulings Finalize Chanel’s Resale Lawsuit Victory

TFL PRO – Post-Trial Rulings Finalize Chanel’s Resale Lawsuit Victory

June 30, 2025 - By TFL

Brands and Marketing

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2 min read

How the Labubu Craze Sparked a Counterfeit Surge & Authentication Arms Race

How the Labubu Craze Sparked a Counterfeit Surge & Authentication Arms Race

June 25, 2025 - By TFL

Brands and Marketing

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2 min read

Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

June 23, 2025 - By TFL

Brands and Marketing

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3 min read

Labubu: A Brand New Frontier For Chinese Soft Power

Labubu: A Brand New Frontier For Chinese Soft Power

June 23, 2025 - By Ming Gao

Brands and Marketing

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4 min read

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

June 20, 2025 - By TFL

Brands and Marketing

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2 min read

From Max to HBO Max: When a Rebrand Goes All Wrong

From Max to HBO Max: When a Rebrand Goes All Wrong

June 17, 2025 - By Omar Fares

Brands and Marketing

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2 min read

More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

June 13, 2025 - By TFL

Brands and Marketing

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2 min read

The Quiet Reality Driving New Counterfeiting Cases

The Quiet Reality Driving New Counterfeiting Cases

June 12, 2025 - By Julie Zerbo

Brands and Marketing

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6 min read

The Hermès Birkin: What Goes into Building the World’s Most Famous Bag

The Hermès Birkin: What Goes into Building the World’s Most Famous Bag

June 5, 2025 - By TFL

Brands and Marketing

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2 min read

As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

June 5, 2025 - By TFL

Brands and Marketing

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3 min read

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

June 4, 2025 - By Kokho Jason Sit

Brands and Marketing

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3 min read

Cosmetics Brands Face New Lawsuits Over “Made in USA” Claims

Cosmetics Brands Face New Lawsuits Over “Made in USA” Claims

June 3, 2025 - By TFL

Brands and Marketing

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3 min read

How the Dupes Economy is Challenging Traditional Trademark Rules

How the Dupes Economy is Challenging Traditional Trademark Rules

June 2, 2025 - By TFL

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