Chanel has been banned from registering the word "JERSEY" as a trademark, according to the World Intellectual Property Review. The Paris-based design house filed its application with the UK Intellectual Property Office in 2011 for "JERSEY," which would extend to Class 3 (cosmetics, perfumes, nail polishes, etc.), and refers to a line of cosmetics (namely) a Chanel fragrance marketed under the name. Turns out, Jersey (a British island off the coast of Normandy, France) is what is standing between Chanel and the trademark.
The UK Intellectual Property Office's Judi Pike, who decided the case, backed the Jersey and rejected the application. She held that JERSEY “consists exclusively of a sign or indication of the geographical origin of the category of goods." In addition to losing the case, Chanel has to pay the States of Jersey $3370 to cover costs and a small award stemming from evidence filing. Since the decision, Chanel has filed an application for "JERSEY CHANEL," which was published for opposition last week.