How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

Luxury

Luxury

How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

When Jane Birkin’s original Hermès handbag sold for €8.58 million ($10 million) – fees included – to an unnamed buyer in Japan by way of a Sotheby’s auction on June 10, it was not just a moment of fashion history. It was a reflection of how one of the world’s most ...

July 11, 2025 - By TFL

Luxury

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3 min read

Rising Demand & an Influx of Fakes: Inside Goyard’s Counterfeit Dilemma

Rising Demand & an Influx of Fakes: Inside Goyard’s Counterfeit Dilemma

July 10, 2025 - By TFL

Luxury

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3 min read

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

July 9, 2025 - By Ali Gohary, Eugene Chan

Luxury

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3 min read

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

July 8, 2025 - By TFL

Luxury

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3 min read

France’s Highest Court Sides With Hermès in “Inside Job” Counterfeit Case

France’s Highest Court Sides With Hermès in “Inside Job” Counterfeit Case

July 3, 2025 - By TFL

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Luxury

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3 min read

TFL PRO – Post-Trial Rulings Finalize Chanel’s Resale Lawsuit Victory

TFL PRO – Post-Trial Rulings Finalize Chanel’s Resale Lawsuit Victory

June 30, 2025 - By TFL

Luxury

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The Dior Deal: Inside Bernard Arnault’s Three-Decade Plan

The Dior Deal: Inside Bernard Arnault’s Three-Decade Plan

June 27, 2025 - By TFL

Luxury

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2 min read

Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

Chanel’s Quest for Control: How the Brand Polices Where & How Its Products Are Sold

June 23, 2025 - By TFL

Luxury

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4 min read

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

Biannual Review: Top Lawsuits & Business Trends in Fashion, Luxury

June 20, 2025 - By TFL

Luxury

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4 min read

What Fashion Can Learn from Auto: Inside Kering’s Appointment of Luca de Meo

What Fashion Can Learn from Auto: Inside Kering’s Appointment of Luca de Meo

June 18, 2025 - By TFL

Luxury

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2 min read

More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

More Than Just a Toy: Could Labubu Be the Next Billion-Dollar Brand?

June 13, 2025 - By TFL

Luxury

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2 min read

The Quiet Reality Driving New Counterfeiting Cases

The Quiet Reality Driving New Counterfeiting Cases

June 12, 2025 - By Julie Zerbo

Luxury

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6 min read

The Hermès Birkin: What Goes into Building the World’s Most Famous Bag

The Hermès Birkin: What Goes into Building the World’s Most Famous Bag

June 5, 2025 - By TFL

Luxury

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2 min read

As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

As Miu Miu Surges, Prada Forced to Fend Off Scourge of Copycats

June 5, 2025 - By TFL

Luxury

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3 min read

How the Dupes Economy is Challenging Traditional Trademark Rules

How the Dupes Economy is Challenging Traditional Trademark Rules

June 2, 2025 - By TFL

Luxury

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Italy Targets Fashion’s Dirty Secret: Labor Abuses in Luxury Supply Chains

Italy Targets Fashion’s Dirty Secret: Labor Abuses in Luxury Supply Chains

May 21, 2025 - By TFL

Luxury

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5 min read

What Does Gucci Cruise 2026 Signal Ahead of Demna’s Debut?

What Does Gucci Cruise 2026 Signal Ahead of Demna’s Debut?

May 19, 2025 - By Felicia Caponigri

Luxury

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2 min read

A Dive into the Deals Driving the Latest Shuffle of Creative Directors

A Dive into the Deals Driving the Latest Shuffle of Creative Directors

May 19, 2025 - By TFL

Luxury

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Cheap Bags, Labor Abuses: “Made in Italy” Continues to Face Scrutiny

Cheap Bags, Labor Abuses: “Made in Italy” Continues to Face Scrutiny

May 15, 2025 - By TFL

Luxury

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2 min read

Cars, Watches & Bags: The Luxury Customization Opportunity

Cars, Watches & Bags: The Luxury Customization Opportunity

May 9, 2025 - By Julie Zerbo

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