Rolex Sheds Light on How it Built its “Famous” Crown Trademark in New Opposition 

Brands and Marketing

Brands and Marketing

Rolex Sheds Light on How it Built its “Famous” Crown Trademark in New Opposition 

In a clash over crown logos, Rolex is taking on Hallmark by way of a newly initiated trademark opposition proceeding. According to the notice of opposition that it lodged on April 23, Rolex is urging the U.S. Patent and Trademark Office (“USPTO”)’s Trademark Trial and ...

May 1, 2024 - By TFL

Brands and Marketing

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3 min read

Rolex Sheds Light on How it Built its “Famous” Crown Trademark in New Opposition 

Rolex Sheds Light on How it Built its “Famous” Crown Trademark in New Opposition 

May 1, 2024 - By TFL

Brands and Marketing

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3 min read

LVMH Succession Planning: Arnault Appears to be Keeping it in the Family 

LVMH Succession Planning: Arnault Appears to be Keeping it in the Family 

April 30, 2024 - By Qing Wang

Brands and Marketing

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3 min read

How Companies Use Trademarks to Influence Consumers & What They Buy

How Companies Use Trademarks to Influence Consumers & What They Buy

April 26, 2024 - By TFL

Brands and Marketing

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4 min read

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

From Travis Kelce’s Shirt to Button Jewelry: Unpacking the Upcycling Craze 

April 24, 2024 - By TFL

subcategories

Brands and Marketing

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3 min read

From Gigi Hadid to Goop: A Running List of Paparazzi Copyright Lawsuits

From Gigi Hadid to Goop: A Running List of Paparazzi Copyright Lawsuits

February 15, 2024 - By TFL

Brands and Marketing

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3 min read

Dior Continues Clash With Adult Film Star as Brands Enforce Their Famed Marks

Dior Continues Clash With Adult Film Star as Brands Enforce Their Famed Marks

February 9, 2024 - By TFL

Brands and Marketing

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4 min read

Appeals Court Delves into Modified Watches in Rolex Trademark Case

Appeals Court Delves into Modified Watches in Rolex Trademark Case

February 1, 2024 - By TFL

Brands and Marketing

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5 min read

Balenciaga: A Year After It Was Nearly Cancelled, a Look at the State of the Brand 

Balenciaga: A Year After It Was Nearly Cancelled, a Look at the State of the Brand 

January 31, 2024 - By TFL

Brands and Marketing

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3 min read

The Brand Prominence Dilemma: The Role of Logos in the Luxury Market

The Brand Prominence Dilemma: The Role of Logos in the Luxury Market

January 17, 2024 - By Paurav Shukla, Dina Khalifa

Brands and Marketing

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3 min read

Brand Finance Highlights Luxury Strength, Sustainability & AI in 2024 Brand Value Ranking

Brand Finance Highlights Luxury Strength, Sustainability & AI in 2024 Brand Value Ranking

January 17, 2024 - By TFL

Brands and Marketing

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3 min read

What Does an “it” Logo Look Like in Fashion/Luxury in 2024?

What Does an “it” Logo Look Like in Fashion/Luxury in 2024?

January 11, 2024 - By TFL

Brands and Marketing

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3 min read

Think Trademark Law Doesn’t Protect Quiet Luxury? Think Again

Think Trademark Law Doesn’t Protect Quiet Luxury? Think Again

January 4, 2024 - By TFL

Brands and Marketing

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5 min read

Year in Review: Top Lawsuits & Litigation in Trends in Fashion, Luxury in 2023

Year in Review: Top Lawsuits & Litigation in Trends in Fashion, Luxury in 2023

January 3, 2024 - By Julie Zerbo

Brands and Marketing

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4 min read

Year in Review: 12 of Our Favorite Reads from 2023

Year in Review: 12 of Our Favorite Reads from 2023

December 31, 2023 - By Julie Zerbo

Brands and Marketing

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5 min read

The Hermès Birkin: Breaking Down the Building of an “It” Bag

The Hermès Birkin: Breaking Down the Building of an “It” Bag

December 16, 2023 - By TFL

Brands and Marketing

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4 min read

Companies Keep Coming Under Fire For “Green” Branding, Imagery in Ads

Companies Keep Coming Under Fire For “Green” Branding, Imagery in Ads

December 15, 2023 - By TFL

Brands and Marketing

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4 min read

Companies’ Sustainability Schemes are Often Ineffective, New Research Reveals

Companies’ Sustainability Schemes are Often Ineffective, New Research Reveals

December 12, 2023 - By Nancy Landrum

Brands and Marketing

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4 min read

What a Case Over a “Lookalike” Website Could Mean for Retail Brands

What a Case Over a “Lookalike” Website Could Mean for Retail Brands

December 8, 2023 - By TFL

Brands and Marketing

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3 min read

Social Media Is Awash With “Green” Claims – But Are They True?

Social Media Is Awash With “Green” Claims – But Are They True?

December 7, 2023 - By Christine Parker

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