Brands and Marketing

Brands and Marketing

Louis Vuitton Prevails in Pooey Puitton Trademark Case in France

Louis Vuitton has landed a win in a long-running trademark case that it filed in France, arguing that a U.S. toymaker exploited its well-known word mark and Multicolore monogram to sell a poop-shaped toy meant to evoke Louis Vuitton’s famed handbags. In a newly published ...

May 7, 2024 - By TFL

subcategories

Brands and Marketing

|

4 min read

Companies Keep Coming Under Fire For “Green” Branding, Imagery in Ads

Companies Keep Coming Under Fire For “Green” Branding, Imagery in Ads

December 15, 2023 - By TFL

Brands and Marketing

|

4 min read

Companies’ Sustainability Schemes are Often Ineffective, New Research Reveals

Companies’ Sustainability Schemes are Often Ineffective, New Research Reveals

December 12, 2023 - By Nancy Landrum

Brands and Marketing

|

4 min read

What a Case Over a “Lookalike” Website Could Mean for Retail Brands

What a Case Over a “Lookalike” Website Could Mean for Retail Brands

December 8, 2023 - By TFL

Brands and Marketing

|

3 min read

Social Media Is Awash With “Green” Claims – But Are They True?

Social Media Is Awash With “Green” Claims – But Are They True?

December 7, 2023 - By Christine Parker

Brands and Marketing

|

3 min read

Brands Love Paparazzi Images, But There is a Potential Copyright Catch

Brands Love Paparazzi Images, But There is a Potential Copyright Catch

December 7, 2023 - By TFL

Brands and Marketing

|

4 min read

State of the Fake: A Snapshot of the Global Counterfeit Market

State of the Fake: A Snapshot of the Global Counterfeit Market

November 30, 2023 - By TFL

Brands and Marketing

|

3 min read

For Some Brands, Searches for Dupes Top Those for the “Real Thing”

For Some Brands, Searches for Dupes Top Those for the “Real Thing”

November 28, 2023 - By TFL

Brands and Marketing

|

3 min read

The Inside Track: Charting F1’s U.S. Rise by its Trademarks

The Inside Track: Charting F1’s U.S. Rise by its Trademarks

November 21, 2023 - By TFL

Brands and Marketing

|

2 min read

Red Bull’s F1 Dominance Showcases the Extreme Power of Brand Marketing in Sports

Red Bull’s F1 Dominance Showcases the Extreme Power of Brand Marketing in Sports

November 13, 2023 - By Robin Ireland

Brands and Marketing

|

3 min read

What a Trademark Case Over “Eco” Water Means for Other Consumer Brands

What a Trademark Case Over “Eco” Water Means for Other Consumer Brands

November 8, 2023 - By TFL

Brands and Marketing

|

3 min read

Brands Face Issues as They Aim to Bank on the Big Business of Taylor Swift

Brands Face Issues as They Aim to Bank on the Big Business of Taylor Swift

November 7, 2023 - By TFL

Brands and Marketing

|

2 min read

Sony Says Beauty Brand is on the Hook for Influencer Ad Infringement

Sony Says Beauty Brand is on the Hook for Influencer Ad Infringement

November 3, 2023 - By TFL

Brands and Marketing

|

4 min read

The Risks of Green Marketing: A Snapshot of Greenwashing Litigation

The Risks of Green Marketing: A Snapshot of Greenwashing Litigation

November 2, 2023 - By TFL

Brands and Marketing

|

3 min read

Building the Brand: What Role Do Trademarks Play in Companies’ Success?

Building the Brand: What Role Do Trademarks Play in Companies’ Success?

October 26, 2023 - By TFL

Brands and Marketing

|

3 min read

Birkenstock: How an “Ugly” Shoe Company Created a Brand Worth Billions

Birkenstock: How an “Ugly” Shoe Company Created a Brand Worth Billions

October 17, 2023 - By Tamsin McLaren

123417