Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy

Retail Strategy

Retail Strategy

Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy

Aldi is pushing deeper into the U.S. than ever before. The company plans to open more than 225 stores this year, bringing its total to about 2,600 nationwide. That footprint will make the German discount grocer known for its no-frills approach and quarter-deposit cart the ...

September 3, 2025 - By TFL

Retail Strategy

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3 min read

Can Fashion Brands Continue to Grow Without Making More Stuff?

Can Fashion Brands Continue to Grow Without Making More Stuff?

August 27, 2025 - By TFL

Retail Strategy

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2 min read

Olipop Trademark Fight Signals the Stakes of CPG Brand Protection

Olipop Trademark Fight Signals the Stakes of CPG Brand Protection

August 25, 2025 - By TFL

Retail Strategy

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3 min read

Resale, Repairs & the Future: A Product’s Second Life May Matter Most

Resale, Repairs & the Future: A Product’s Second Life May Matter Most

August 21, 2025 - By TFL

Retail Strategy

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1 min read

Ralph Lauren’s $500M Vintage Play: Owning the Resale Game

Ralph Lauren’s $500M Vintage Play: Owning the Resale Game

August 20, 2025 - By Julie Zerbo

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Retail Strategy

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2 min read

Nike’s $2B Strategy Unravels: Inside the D2C Securities Fraud Fight

Nike’s $2B Strategy Unravels: Inside the D2C Securities Fraud Fight

August 18, 2025 - By TFL

Retail Strategy

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2 min read

The Disclosure Disconnect: The Limits of Influencer Marketing Lawsuits

The Disclosure Disconnect: The Limits of Influencer Marketing Lawsuits

August 15, 2025 - By TFL

Retail Strategy

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3 min read

Trippy Goat Sues GOAT Over Alleged “Trademark Bullying”

Trippy Goat Sues GOAT Over Alleged “Trademark Bullying”

August 14, 2025 - By TFL

Retail Strategy

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3 min read

The Business of Taylor Swift: A Dive into the Brand-Building Blueprint

The Business of Taylor Swift: A Dive into the Brand-Building Blueprint

August 13, 2025 - By TFL

Retail Strategy

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3 min read

Rethinking Fashion’s Footprint: Is Upcycling a Meaningful Path to Degrowth?

Rethinking Fashion’s Footprint: Is Upcycling a Meaningful Path to Degrowth?

August 12, 2025 - By Handan Vicdan

Retail Strategy

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2 min read

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

August 4, 2025 - By TFL

Retail Strategy

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2 min read

Fashion Law in 2025: Navigating IP, Sustainability & Emerging Business Models

Fashion Law in 2025: Navigating IP, Sustainability & Emerging Business Models

July 15, 2025 - By TFL

Retail Strategy

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4 min read

How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

July 11, 2025 - By TFL

Retail Strategy

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3 min read

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

July 9, 2025 - By Ali Gohary, Eugene Chan

Retail Strategy

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4 min read

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

July 2, 2025 - By TFL

Retail Strategy

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3 min read

As Trump Tariffs Upend the Market, Can European Carmakers Regain Their Edge

As Trump Tariffs Upend the Market, Can European Carmakers Regain Their Edge

July 1, 2025 - By TFL

Retail Strategy

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4 min read

What Fashion Can Learn from Auto: Inside Kering’s Appointment of Luca de Meo

What Fashion Can Learn from Auto: Inside Kering’s Appointment of Luca de Meo

June 18, 2025 - By TFL

Retail Strategy

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3 min read

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

June 4, 2025 - By Kokho Jason Sit

Retail Strategy

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3 min read

The Poison Pill: Behind Victoria’s Secret’s Fight for Control

The Poison Pill: Behind Victoria’s Secret’s Fight for Control

May 20, 2025 - By TFL

Retail Strategy

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3 min read

Inside Hermès’ ESG Playbook: Circularity, Supply Chain Ethics, AI Oversight

Inside Hermès’ ESG Playbook: Circularity, Supply Chain Ethics, AI Oversight

May 5, 2025 - By TFL

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