The Business of Taylor Swift: A Dive into the Brand-Building Blueprint

Retail Strategy

Retail Strategy

The Business of Taylor Swift: A Dive into the Brand-Building Blueprint

On Tuesday, Taylor Swift announced some early details about her next album, The Life of a Showgirl. True to form, the announcement was both a cultural moment and a meticulously choreographed exercise in brand building and control. Just ahead of Swift dropping the name of her ...

August 13, 2025 - By TFL

Retail Strategy

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3 min read

Rethinking Fashion’s Footprint: Is Upcycling a Meaningful Path to Degrowth?

Rethinking Fashion’s Footprint: Is Upcycling a Meaningful Path to Degrowth?

August 12, 2025 - By Handan Vicdan

Retail Strategy

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2 min read

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

August 4, 2025 - By TFL

Retail Strategy

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2 min read

Fashion Law in 2025: Navigating IP, Sustainability & Emerging Business Models

Fashion Law in 2025: Navigating IP, Sustainability & Emerging Business Models

July 15, 2025 - By TFL

Retail Strategy

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4 min read

How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

How Hermès Turned the Birkin Bag into a Multi-Billion Dollar Business

July 11, 2025 - By TFL

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Retail Strategy

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3 min read

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

Brands Are Embracing Fantasy: The Psychology Behind Escapist Marketing

July 9, 2025 - By Ali Gohary, Eugene Chan

Retail Strategy

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4 min read

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

Building the Brand: On, the Challenger Disrupting the Global Sportswear Market

July 2, 2025 - By TFL

Retail Strategy

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3 min read

As Trump Tariffs Upend the Market, Can European Carmakers Regain Their Edge

As Trump Tariffs Upend the Market, Can European Carmakers Regain Their Edge

July 1, 2025 - By TFL

Retail Strategy

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4 min read

What Fashion Can Learn from Auto: Inside Kering’s Appointment of Luca de Meo

What Fashion Can Learn from Auto: Inside Kering’s Appointment of Luca de Meo

June 18, 2025 - By TFL

Retail Strategy

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3 min read

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

From Marks & Spencer to Cartier, How Brands Can Regain Consumer Trust After a Data Breach

June 4, 2025 - By Kokho Jason Sit

Retail Strategy

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3 min read

The Poison Pill: Behind Victoria’s Secret’s Fight for Control

The Poison Pill: Behind Victoria’s Secret’s Fight for Control

May 20, 2025 - By TFL

Retail Strategy

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3 min read

Inside Hermès’ ESG Playbook: Circularity, Supply Chain Ethics, AI Oversight

Inside Hermès’ ESG Playbook: Circularity, Supply Chain Ethics, AI Oversight

May 5, 2025 - By TFL

Retail Strategy

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4 min read

Navigating Tariffs: Legal and Strategic Risks for Retail Brands

Navigating Tariffs: Legal and Strategic Risks for Retail Brands

April 30, 2025 - By Julie Zerbo

Retail Strategy

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3 min read

Nike Faces Amended Securities Fraud Case Over “Failed” DTC Strategy

Nike Faces Amended Securities Fraud Case Over “Failed” DTC Strategy

February 14, 2025 - By TFL

Retail Strategy

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3 min read

As Shein Looks to Lobbying, What is Driving Corporate Political Strategy?

As Shein Looks to Lobbying, What is Driving Corporate Political Strategy?

October 24, 2022 - By TFL

Retail Strategy

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3 min read

From Growth Strategy to Pricing: How Hermès, Chanel & Dior Stack Up

From Growth Strategy to Pricing: How Hermès, Chanel & Dior Stack Up

February 3, 2022 - By TFL

Retail Strategy

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6 min read

The New Age Brand Strategy: Trends, Opportunities and Challenges

The New Age Brand Strategy: Trends, Opportunities and Challenges

April 7, 2021 - By Lorraine Tay

Retail Strategy

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3 min read

New Year, New Strategy: What to Expect in a Post-Pandemic Retail Landscape

New Year, New Strategy: What to Expect in a Post-Pandemic Retail Landscape

March 4, 2021 - By TFL