AI Shopping Has a Data Problem

Activewear

Activewear

AI Shopping Has a Data Problem

Artificial intelligence is shaping how consumers search for, discover, and buy products online. Instead of opening a retailer’s website, selecting a category, and filtering through hundreds of products, consumers can tell an AI system – or even a traditional search engine ...

October 9, 2026 - By TFL

Activewear

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2 min read

What LEGO’s Terms Reveal About Brand Protection in the AI Era

What LEGO’s Terms Reveal About Brand Protection in the AI Era

October 8, 2026 - By TFL

Activewear

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2 min read

Adidas Isn’t Done Fighting Thom Browne Over Stripes

Adidas Isn’t Done Fighting Thom Browne Over Stripes

September 29, 2026 - By TFL

Activewear

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7 min read

Adidas v. Thom Browne: A Timeline of a Clash Over Stripes, Sportswear

Adidas v. Thom Browne: A Timeline of a Clash Over Stripes, Sportswear

September 28, 2026 - By TFL

Activewear

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3 min read

How Retailers Are Adapting Their Terms in the Age of AI

How Retailers Are Adapting Their Terms in the Age of AI

September 17, 2026 - By TFL

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Activewear

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2 min read

Retail AI Terms Tracker

Retail AI Terms Tracker

September 17, 2026 - By TFL

Activewear

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2 min read

Lululemon Lawsuit Shows How Tariff Refund Fight Is Taking Shape

Lululemon Lawsuit Shows How Tariff Refund Fight Is Taking Shape

September 10, 2026 - By TFL

Activewear

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4 min read

What Is Fashion Law? Inside Fashion’s Expanding Legal Landscape

What Is Fashion Law? Inside Fashion’s Expanding Legal Landscape

September 1, 2026 - By Felicia Caponigri, Julie Zerbo

Activewear

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2 min read

Nike Dodges $5.8M Fee in Fight Over “Aggressive” Litigation

Nike Dodges $5.8M Fee in Fight Over “Aggressive” Litigation

August 25, 2026 - By TFL

Activewear

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3 min read

Yeezy Is Back at Retail: Can a Brand Ever Really Be Cancelled?

Yeezy Is Back at Retail: Can a Brand Ever Really Be Cancelled?

August 21, 2026 - By TFL

Activewear

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2 min read

Lululemon Beats Out Nike in Patent Battle Over Fitness Tech

Lululemon Beats Out Nike in Patent Battle Over Fitness Tech

August 11, 2026 - By TFL

Activewear

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2 min read

Nike Ordered to Pay Millions After Jury Finds Sex Discrimination

Nike Ordered to Pay Millions After Jury Finds Sex Discrimination

July 23, 2026 - By TFL

Activewear

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2 min read

On Defends “Swiss Engineering” Branding in Consumer Class Action

On Defends “Swiss Engineering” Branding in Consumer Class Action

July 22, 2026 - By TFL

Activewear

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2 min read

Gymshark Pulled into Growing Influencer Marketing Litigation Wave

Gymshark Pulled into Growing Influencer Marketing Litigation Wave

July 21, 2026 - By TFL

Activewear

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2 min read

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

Nike’s Total 90 Win: Thin Use Can Keep a Legacy Trademark Alive

June 26, 2026 - By TFL

Activewear

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2 min read

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

Patagonia v. Pattie Gonia: When Values-Based Branding Meets Trademark Enforcement

June 22, 2026 - By TFL

Activewear

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

Activewear

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2 min read

UK Court Gives Brands More Control Over Online Sales Restrictions

UK Court Gives Brands More Control Over Online Sales Restrictions

May 29, 2026 - By TFL

Activewear

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2 min read

Adidas Three-Stripe Claims Hit Roadblock Ahead of the 2026 World Cup

Adidas Three-Stripe Claims Hit Roadblock Ahead of the 2026 World Cup

May 22, 2026 - By TFL

Activewear

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2 min read

Is Trademark Law Keeping Pace With Modern Brands?

Is Trademark Law Keeping Pace With Modern Brands?

May 13, 2026 - By Julie Zerbo

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