What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

Fashion & Luxury

Fashion & Luxury

What Louis Vuitton’s Latest Win Reveals About Modern Brand Protection

Louis Vuitton is making headlines after securing a trademark victory against Chinese bubble tea chain Molly Tea. But the dispute offers far more than another example of a luxury brand successfully enforcing its trademarks. It illustrates a defining feature of Louis ...

July 6, 2026 - By Julie Zerbo

Fashion & Luxury

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2 min read

The New AI Disclosure: Competitive Advantage and Enterprise Risk

The New AI Disclosure: Competitive Advantage and Enterprise Risk

June 30, 2026 - By TFL

Fashion & Luxury

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6 min read

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

June 26, 2026 - By TFL

Fashion & Luxury

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3 min read

What An Hermès Win Reveals About the Limits of “Art” as a Defense

What An Hermès Win Reveals About the Limits of “Art” as a Defense

June 24, 2026 - By TFL

Fashion & Luxury

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2 min read

Coperni’s Receivership Exposes the Risks of Fashion’s Intermediary Model

Coperni’s Receivership Exposes the Risks of Fashion’s Intermediary Model

June 18, 2026 - By TFL

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Fashion & Luxury

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4 min read

How Brands Are Fighting Back: The Dupes Defense Playbook

How Brands Are Fighting Back: The Dupes Defense Playbook

June 16, 2026 - By TFL

Fashion & Luxury

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2 min read

What Happens When a Brand Uses AI to “Alter” Influencer Content?

What Happens When a Brand Uses AI to “Alter” Influencer Content?

June 15, 2026 - By TFL

Fashion & Luxury

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2 min read

Can a Brand Be “Back” and Famous at the Same Time?

Can a Brand Be “Back” and Famous at the Same Time?

June 10, 2026 - By TFL

Fashion & Luxury

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2 min read

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

Chrome Hearts v. Nordstrom: When Does Decoration Become a Brand?

June 8, 2026 - By TFL

Fashion & Luxury

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1 min read

OTB’s Full Acquisition of Viktor&Rolf Highlights the Strategic Value of Designer-Led IP

OTB’s Full Acquisition of Viktor&Rolf Highlights the Strategic Value of Designer-Led IP

June 4, 2026 - By TFL

Fashion & Luxury

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2 min read

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

Louis Vuitton Sues Live! Casino Over Allegedly Infringing Bag Promotion

June 3, 2026 - By TFL

Fashion & Luxury

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2 min read

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

Chanel Secures Win in Case Testing the Limits of Luxury “Upcycling”

June 2, 2026 - By TFL

Fashion & Luxury

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2 min read

UK Court Gives Brands More Control Over Online Sales Restrictions

UK Court Gives Brands More Control Over Online Sales Restrictions

May 29, 2026 - By TFL

Fashion & Luxury

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2 min read

USPTO Says Naghedi’s Woven Neoprene Fails to Function as Trademark

USPTO Says Naghedi’s Woven Neoprene Fails to Function as Trademark

May 28, 2026 - By TFL

Fashion & Luxury

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2 min read

Hermès Urges 9th Circuit to Reject Appeal Over Birkin Antitrust Claims

Hermès Urges 9th Circuit to Reject Appeal Over Birkin Antitrust Claims

May 26, 2026 - By TFL

Fashion & Luxury

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2 min read

Chrome Hearts Ruling Adds to Pressure on the “Schedule A” Model

Chrome Hearts Ruling Adds to Pressure on the “Schedule A” Model

May 21, 2026 - By TFL

Fashion & Luxury

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1 min read

Chanel Revenue Rebounds to $19.3B as Matthieu Blazy Fuels Demand

Chanel Revenue Rebounds to $19.3B as Matthieu Blazy Fuels Demand

May 19, 2026 - By TFL

Fashion & Luxury

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2 min read

Chanel Says The RealReal’s Antitrust Claims Still Miss the Mark

Chanel Says The RealReal’s Antitrust Claims Still Miss the Mark

May 19, 2026 - By TFL

Fashion & Luxury

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3 min read

Tod’s Wins “Double T” Trademark Fight in Ruling on Luxury Branding

Tod’s Wins “Double T” Trademark Fight in Ruling on Luxury Branding

May 15, 2026 - By TFL

Fashion & Luxury

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6 min read

Chanel v. The RealReal: Timeline of a Luxury Resale Case

Chanel v. The RealReal: Timeline of a Luxury Resale Case

May 15, 2026 - By TFL

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