Influencer Marketing Is Reshaping the Brand Protection Playbook

Retail Strategy

Retail Strategy

Influencer Marketing Is Reshaping the Brand Protection Playbook

Influencer marketing has become one of the most powerful tools in a brand’s arsenal – and one of the less understood risks within brand protection programs. Most brands still treat influencer campaigns primarily as a marketing function: pick the creator, approve the ...

August 28, 2026 - By Grace Lamendola

Retail Strategy

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3 min read

Yeezy Is Back at Retail: Can a Brand Ever Really Be Cancelled?

Yeezy Is Back at Retail: Can a Brand Ever Really Be Cancelled?

August 21, 2026 - By TFL

Retail Strategy

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2 min read

The $280 Million OWYN Deal Is Now at the Center of a Securities Fraud Lawsuit

The $280 Million OWYN Deal Is Now at the Center of a Securities Fraud Lawsuit

August 20, 2026 - By TFL

Retail Strategy

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3 min read

How the “Investment Bag” Became a Luxury Pricing Strategy

How the “Investment Bag” Became a Luxury Pricing Strategy

August 18, 2026 - By TFL

Retail Strategy

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2 min read

Selena Gomez Fraud Lawsuit Puts Celebrity Founder Value in Focus

Selena Gomez Fraud Lawsuit Puts Celebrity Founder Value in Focus

August 14, 2026 - By TFL

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Retail Strategy

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2 min read

As GLP-1s Transform Telehealth, the FTC Takes Aim at Hims

As GLP-1s Transform Telehealth, the FTC Takes Aim at Hims

August 7, 2026 - By TFL

Retail Strategy

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2 min read

Beyond Product Destruction: Rethinking Luxury’s Brand Protection Playbook

Beyond Product Destruction: Rethinking Luxury’s Brand Protection Playbook

August 6, 2026 - By TFL

Retail Strategy

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2 min read

Kering Reports €7.2B in H1 Sales, as L’Oréal Deal Reshapes Beauty Business

Kering Reports €7.2B in H1 Sales, as L’Oréal Deal Reshapes Beauty Business

July 28, 2026 - By TFL

Retail Strategy

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2 min read

LVMH Reports €38.6B in H1 Sales, Highlights Creative Leadership, Brand Assets

LVMH Reports €38.6B in H1 Sales, Highlights Creative Leadership, Brand Assets

July 27, 2026 - By TFL

Retail Strategy

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3 min read

The Brand-Building Strategy Behind the Rise of Luxury Grocery

The Brand-Building Strategy Behind the Rise of Luxury Grocery

July 20, 2026 - By TFL

Retail Strategy

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2 min read

Quince Says Plaintiffs Have the Wrong Read on Its “Traditional Retail” Pricing

Quince Says Plaintiffs Have the Wrong Read on Its “Traditional Retail” Pricing

July 14, 2026 - By TFL

Retail Strategy

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2 min read

The Gucci Beauty Settlement: What the Deal Signals About the Future of Luxury Licensing

The Gucci Beauty Settlement: What the Deal Signals About the Future of Luxury Licensing

July 11, 2026 - By TFL

Retail Strategy

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2 min read

The Brand-Building Playbook Behind Football’s Most Valuable Clubs

The Brand-Building Playbook Behind Football’s Most Valuable Clubs

July 2, 2026 - By TFL

Retail Strategy

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2 min read

The New AI Disclosure: Competitive Advantage and Enterprise Risk

The New AI Disclosure: Competitive Advantage and Enterprise Risk

June 30, 2026 - By TFL

Retail Strategy

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6 min read

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

June 26, 2026 - By TFL

Retail Strategy

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3 min read

What Ferrari’s Luce Denial Reveals About Luxury’s Allocation Economy

What Ferrari’s Luce Denial Reveals About Luxury’s Allocation Economy

June 25, 2026 - By TFL

Retail Strategy

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2 min read

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

June 23, 2026 - By TFL

Retail Strategy

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2 min read

Coperni’s Receivership Exposes the Risks of Fashion’s Intermediary Model

Coperni’s Receivership Exposes the Risks of Fashion’s Intermediary Model

June 18, 2026 - By TFL

Retail Strategy

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

Retail Strategy

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2 min read

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

What Sneaker Dupes Reveal About Consumers, Colorways & the Law

June 12, 2026 - By TFL

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