Image: Alexi Lubomirski/Kensington Palace

Forget Sussex Royal. After initiating trademark filings in the United Kingdom and extending the applications in order to seek rights in Australia, the United States, Canada and the whole of the 28-member European Union for the name “Sussex Royal” and “Sussex Royal The Foundation of The Duke and Duchess of Sussex” for use on an array of classes of goods and services, ex-royals Prince Harry and Meghan Markle have opted for a new name for their impending foundation: Archewell. 

In a statement released this week by the couple, who have recently relocated to Los Angeles after revealing that they “intended to step back as ‘senior’ members of the Royal Family,” confirmed the new name of their venture, asserting that “Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon.” The organization’s name is not based on their son, Archie Mountbatten-Windsor. Instead, the Greek word “Arche,” which means “source of action, is one that they “connected with … for the charitable organization we hoped to build one day, and it became the inspiration for our son’s name.”

“We look forward to launching Archewell when the time is right,” the duo stated about their impending charitable organization, which they say will focus on “doing something of meaning [and] doing something that matters.”

In the meantime, a Los Angeles-based trademark attorney filed an application for registration with the U.S. Patent and Trademark Office for “Archewell” on March 3 on behalf of Cobblestone Lane LLC, a Beverly Hills-based, Delaware limited liability company, presumably tied to the couple’s foundation. 

In terms of the eight classes of goods and services listed on the application (i.e., the ones that Harry and Meghan intend to use the Archewell name on or in connection with), those include “downloadable articles, educational materials, magazines, electronic books, and audio books on a variety of topics”; “Clothing, namely, tops, bottoms, shirts, skirts, dresses, pants, jeans, shorts, sweaters, jackets, socks; loungewear; rainwear; footwear; headwear”; “charitable services, namely, promoting public awareness of a variety of causes”; and “websites featuring information in the field of nutrition, general health and mental health,” among other things. 

As of now, Harry and Meghan say, “Like you, our focus is on supporting efforts to tackle the global Covid-19 pandemic.”