Lululemon Registers LULULEMON DUPE: A Dive into the Strategy

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Lululemon Registers LULULEMON DUPE: A Dive into the Strategy

On October 21, Lululemon secured a trademark registration from the U.S. Patent and Trademark Office for an unexpected phrase: “LULULEMON DUPE.” It is an interesting move (as first reported by TFL), registering a term often associated with cheap knockoffs of its ...

October 22, 2025 - By TFL

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Alibaba Files Second Suit Against Counterfeiters on its Platforms

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What’s In a Name? A Look at Some of the Problems that Come With Eponymous Brands

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