Influencer Marketing Is Reshaping the Brand Protection Playbook

AI & Tech

AI & Tech

Influencer Marketing Is Reshaping the Brand Protection Playbook

Influencer marketing has become one of the most powerful tools in a brand’s arsenal – and one of the less understood risks within brand protection programs. Most brands still treat influencer campaigns primarily as a marketing function: pick the creator, approve the ...

August 28, 2026 - By Grace Lamendola

AI & Tech

|

10+ min read

Retail Tech Funding + M&A Tracker

Retail Tech Funding + M&A Tracker

October 14, 2026 - By TFL

AI & Tech

|

2 min read

New Lawsuits Ask, Can Brands Use AI to Alter Individuals’ Appearances?

New Lawsuits Ask, Can Brands Use AI to Alter Individuals’ Appearances?

October 12, 2026 - By TFL

AI & Tech

|

2 min read

AI Shopping Has a Data Problem

AI Shopping Has a Data Problem

October 9, 2026 - By TFL

AI & Tech

|

2 min read

What LEGO’s Terms Reveal About Brand Protection in the AI Era

What LEGO’s Terms Reveal About Brand Protection in the AI Era

October 8, 2026 - By TFL

subcategories

AI & Tech

|

3 min read

A Few Trademark Registrations Shed Light on Branding in the Metaverse

A Few Trademark Registrations Shed Light on Branding in the Metaverse

February 1, 2022 - By TFL

AI & Tech

|

3 min read

Six Big Digital Trends to Watch for in 2022

Six Big Digital Trends to Watch for in 2022

January 3, 2022 - By Theo Tzanidis

AI & Tech

|

2 min read

A Running List of Metaverse Marks

A Running List of Metaverse Marks

January 1, 2022 - By TFL

AI & Tech

|

4 min read

The Metaverse is Coming. What Brands Need to Know

The Metaverse is Coming. What Brands Need to Know

November 8, 2021 - By TFL

AI & Tech

|

6 min read

The Digital Opportunities & Issues that Luxury Brands Need to Consider

The Digital Opportunities & Issues that Luxury Brands Need to Consider

September 29, 2021 - By Miriam Farhi, Andrew  Grant, Colleen Ganin

AI & Tech

|

3 min read

Web3 Brand RTFKT Has Raised $8 Million to “Empower the Future of Fashion”

Web3 Brand RTFKT Has Raised $8 Million to “Empower the Future of Fashion”

May 4, 2021 - By TFL

AI & Tech

|

5 min read

Shhhh, They’re Listening: Inside the Coming Voice-Profiling Revolution

Shhhh, They’re Listening: Inside the Coming Voice-Profiling Revolution

April 29, 2021 - By Joseph Turow

AI & Tech

|

4 min read

NFTs Are Here. So, How Can Luxury Brands Use Them?

NFTs Are Here. So, How Can Luxury Brands Use Them?

March 1, 2021 - By TFL

AI & Tech

|

4 min read

How e-Commerce is Adapting to the New Normal and Scaling Up

How e-Commerce is Adapting to the New Normal and Scaling Up

October 23, 2020 - By Rohit Dhingra

AI & Tech

|

5 min read

The 10 New Rules for the 21st-Century Consumer Data-Driven Company

The 10 New Rules for the 21st-Century Consumer Data-Driven Company

October 19, 2020 - By TFL

AI & Tech

|

3 min read

AI Programs Are Creating Fashion Designs and Raising Questions About Who (or What) is an Inventor

AI Programs Are Creating Fashion Designs and Raising Questions About Who (or What) is an Inventor

September 10, 2020 - By TFL

AI & Tech

|

3 min read

How Do You Solve a Problem Like Deepfakes?

How Do You Solve a Problem Like Deepfakes?

January 31, 2020 - By TFL

AI & Tech

|

3 min read

Serial Numbers, AI, and Increased Efforts by Brands: Amazon’s New Project Zero

Serial Numbers, AI, and Increased Efforts by Brands: Amazon’s New Project Zero

March 4, 2019 - By TFL

AI & Tech

|

2 min read

Artificial Intelligence: Increasing Brand Exposure and Facilitating Sales

Artificial Intelligence: Increasing Brand Exposure and Facilitating Sales

October 24, 2016 - By TFL

1…1617