How Brands Are Fighting Back: The Dupes Defense Playbook

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How Brands Are Fighting Back: The Dupes Defense Playbook

The market for dupes is rapidly expanding, with no signs of slowing down. TikTok is saturated with creators promoting “unbelievable” alternatives to luxury staples – from handbags to makeup to shoes. Fast fashion and beauty brands are refining the formula, releasing ...

January 22, 2026 - By TFL

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2 min read

Inside the High-Stakes Committee Steering Saks Global’s Bankruptcy

Inside the High-Stakes Committee Steering Saks Global’s Bankruptcy

January 30, 2026 - By TFL

Beauty

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2 min read

Dupes or Deception? MCoBeauty Challenges Sol de Janeiro Lawsuit

Dupes or Deception? MCoBeauty Challenges Sol de Janeiro Lawsuit

January 30, 2026 - By TFL

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2 min read

LVMH Reports 2025 Revenue, Profit Declines Amid Shifting Demand

LVMH Reports 2025 Revenue, Profit Declines Amid Shifting Demand

January 27, 2026 - By TFL

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2 min read

From Uncrustables to Beauty Dupes, Trader Joe’s Strategy Is Not Without Risk

From Uncrustables to Beauty Dupes, Trader Joe’s Strategy Is Not Without Risk

January 26, 2026 - By TFL

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3 min read

Coty Escapes Class Action Claims That it Misled Investors With $12.5 Billion P&G Beauty Deal

Coty Escapes Class Action Claims That it Misled Investors With $12.5 Billion P&G Beauty Deal

August 17, 2021 - By TFL

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3 min read

The Kardashians Land $11.5 Million Win in Long-Running Lawsuit Over Defunct Kardashian Beauty Brand

The Kardashians Land $11.5 Million Win in Long-Running Lawsuit Over Defunct Kardashian Beauty Brand

July 9, 2021 - By TFL

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2 min read

Glossier Raises $80 Million in Latest Round, as Beauty Brand Sets Sights on “Online and Offline” Expansion

Glossier Raises $80 Million in Latest Round, as Beauty Brand Sets Sights on “Online and Offline” Expansion

July 7, 2021 - By TFL

Beauty

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3 min read

From Luxury Stalwarts to Millennial Makeup Brands, How Companies Are Catering to Post-COVID Consumers

From Luxury Stalwarts to Millennial Makeup Brands, How Companies Are Catering to Post-COVID Consumers

May 28, 2021 - By TFL

Beauty

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3 min read

Off-Price Apparel, Beauty Products Expected to Reign Supreme in Post-COVID Market

Off-Price Apparel, Beauty Products Expected to Reign Supreme in Post-COVID Market

March 31, 2021 - By TFL

Beauty

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3 min read

As Deciem Lands $1 Billion Deal with Estée Lauder, A Look at What is Driving the Value of Upstart Beauty Brands

As Deciem Lands $1 Billion Deal with Estée Lauder, A Look at What is Driving the Value of Upstart Beauty Brands

February 24, 2021 - By TFL

Beauty

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3 min read

Steven Klein, Nars Prevail in Copyright Case After Allegedly Hijacking Photo of Makeup Design for Collab

Steven Klein, Nars Prevail in Copyright Case After Allegedly Hijacking Photo of Makeup Design for Collab

July 6, 2020 - By TFL

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3 min read

Milk Makeup is Engaging an “Intentional, Systematic Scheme to Capitalize off of Artists’ Work,” Per New Lawsuit

Milk Makeup is Engaging an “Intentional, Systematic Scheme to Capitalize off of Artists’ Work,” Per New Lawsuit

January 28, 2020 - By TFL

Beauty

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3 min read

Multi-Level Makeup Marketer Mary Kay is Suing Ulta for Allegedly Stealing its “Lash Love” Trademark

Multi-Level Makeup Marketer Mary Kay is Suing Ulta for Allegedly Stealing its “Lash Love” Trademark

November 21, 2019 - By TFL

Beauty

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3 min read

The Glittery Mineral that Links Your Makeup to Rampant Child Labor

The Glittery Mineral that Links Your Makeup to Rampant Child Labor

May 14, 2019 - By TFL

Beauty

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4 min read

Pat McGrath, the Most in-Demand Makeup Artist in Fashion, Has a Billion Dollar Brand

Pat McGrath, the Most in-Demand Makeup Artist in Fashion, Has a Billion Dollar Brand

March 7, 2019 - By TFL

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1 min read

After Taking on Kylie and LVMH, This Makeup Artist is Suing Guess for Copying

After Taking on Kylie and LVMH, This Makeup Artist is Suing Guess for Copying

September 18, 2018 - By TFL

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2 min read

LVMH Cites China, Collabs, Perfumes & Cosmetics as Boosting Full-Year Results

LVMH Cites China, Collabs, Perfumes & Cosmetics as Boosting Full-Year Results

January 31, 2018 - By TFL

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