Retail

Retail

Price, Convenience & Culture: What Phia Reveals About Gen Z

A new fashion tech startup, called Phia, launched late last month with an angle that may be more intriguing than initial headlines suggest. At first glance, Phia is an unassuming Chrome extension and AI-powered shopping assistant. But a closer look suggests that the ...

May 7, 2025 - By TFL

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