Rebag recently unveiled the fifth edition of its annual resale report, which sees it “leverage the power of Clair, its proprietary Comprehensive Luxury Appraisal Index for Resale,” to provide insights into “brand value, investment-worthy styles, and demand shifts across the luxury resale market.” Using proprietary data, Rebag calculated the “average value retention” for leading luxury brands. The top takeaway: The New York-headquartered resale company found that in 2024, Goyard overtook Hermès in terms of value retention for the first time, with both brands posting “impressive retention rates” of 104 percent and 100 percent, respectively.
Meanwhile, Rebag states that Chanel and Louis Vuitton both “made notable gains,” rising by 11 and 7 percentage points, respectively, and entering the “unicorn” category for the first time with value retention rates of 85 percent or higher. “Remarkably, every other brand analyzed this year showed increased value retention,” per Rebag, “with several accessibly priced handbag brands seeing standout double-digit growth,” signaling “exciting investment opportunities across both heritage and more attainable brands.”
Among some of the standout findings highlighted by Rebag are …
> LVMH-owned brand Celine saw a “remarkable 16 percent increase in average value retention, and Prada experienced a 13% surge, with the Re-Edition 2000 Hobo seeing a remarkable 109 percent retention;
> Miu Miu saw a 13 percent increase in average value retention in 2024, tying with sister label Prada for the third-largest rise.
> In 2024, The Row, the 18-year-old fashion brand founded by Mary-Kate and Ashley Olsen, saw a 14 percent increase in value retention, rising to 73 percent, fueled by its emphasis on quality, craftsmanship, and timeless design.
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