As Packaging Becomes Part of the Product, Who Owns the Look?

Consumption

Consumption

As Packaging Becomes Part of the Product, Who Owns the Look?

A recurring color palette, distinctive lettering, consistent package shapes, and the same basic layout used across different products. Individually, these features may not belong to any single company – but when combined and deployed across a product line, they may create a ...

September 24, 2026 - By TFL

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2 min read

Amazon’s Perplexity Case Is Becoming a Test of Who Controls AI Commerce

Amazon’s Perplexity Case Is Becoming a Test of Who Controls AI Commerce

September 23, 2026 - By TFL

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10+ min read

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

Chanel v. What Goes Around Comes Around: Timeline of a Resale Case

September 21, 2026 - By TFL

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10+ min read

Health and Wellness Funding + M&A Tracker

Health and Wellness Funding + M&A Tracker

September 16, 2026 - By TFL

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3 min read

How the “Investment Bag” Became a Luxury Pricing Strategy

How the “Investment Bag” Became a Luxury Pricing Strategy

August 18, 2026 - By TFL

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2 min read

As GLP-1s Transform Telehealth, the FTC Takes Aim at Hims

As GLP-1s Transform Telehealth, the FTC Takes Aim at Hims

August 7, 2026 - By TFL

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3 min read

The Brand-Building Strategy Behind the Rise of Luxury Grocery

The Brand-Building Strategy Behind the Rise of Luxury Grocery

July 20, 2026 - By TFL

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6 min read

Chanel v. The RealReal: Timeline of a Luxury Resale Case

Chanel v. The RealReal: Timeline of a Luxury Resale Case

May 15, 2026 - By TFL

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3 min read

A Half-Trillion-Dollar Problem: Inside Fashion’s Counterfeit Economy

A Half-Trillion-Dollar Problem: Inside Fashion’s Counterfeit Economy

April 17, 2026 - By TFL

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7 min read

Top Legal Issues Facing Fashion & Retail in 2026 – Part II

Top Legal Issues Facing Fashion & Retail in 2026 – Part II

April 16, 2026 - By Natasha Weis, Jeff Weston, Matt Finkelstein, Amanda Peterson

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3 min read

Patents, Pills and Brand Power: Novo Nordisk vs. Hims & Hers

Patents, Pills and Brand Power: Novo Nordisk vs. Hims & Hers

March 9, 2026 - By Julie Zerbo

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3 min read

The Luxury Reckoning: How Dupes Became the Logical Outcome

The Luxury Reckoning: How Dupes Became the Logical Outcome

March 5, 2026 - By Julie Zerbo

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3 min read

From “Authentic” to Actionable: How Resale Marketing is Drawing Legal Fire

From “Authentic” to Actionable: How Resale Marketing is Drawing Legal Fire

March 2, 2026 - By Julie Zerbo

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3 min read

From Dupes to Disclosure: How the Law Is Catching Up with Influencers

From Dupes to Disclosure: How the Law Is Catching Up with Influencers

February 11, 2026 - By Julie Zerbo

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5 min read

The Top U.S. Law Schools for Fashion Law

The Top U.S. Law Schools for Fashion Law

February 11, 2026 - By TFL

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2 min read

Inside the High-Stakes Committee Steering Saks Global’s Bankruptcy

Inside the High-Stakes Committee Steering Saks Global’s Bankruptcy

January 30, 2026 - By TFL

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4 min read

Resale is Gaining Ground: Luxury Brands Are Split on How to Respond

Resale is Gaining Ground: Luxury Brands Are Split on How to Respond

January 24, 2026 - By TFL

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2 min read

Five Below’s Dupe Economy Is Drawing Mounting IP Lawsuits

Five Below’s Dupe Economy Is Drawing Mounting IP Lawsuits

January 15, 2026 - By TFL

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3 min read

Resale, Repairs & the Future: A Product’s Second Life May Matter Most

Resale, Repairs & the Future: A Product’s Second Life May Matter Most

December 31, 2025 - By TFL

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1 min read

From Viral Videos to “Verified” Birkins: TikTok Enters Luxury Resale

From Viral Videos to “Verified” Birkins: TikTok Enters Luxury Resale

December 9, 2025 - By TFL

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