More than two years after TFL exclusively reported that TikTok was starting to build out a fully-fledged luxury resale play as part of its stateside e-commerce push, the social media giant’s in-app shop now lists secondhand Hermès Birkin and Kelly bags, Chanel bags, Rolex watches, and Cartier jewelry alongside limited-edition sneakers.
>> On the authentication front: “Most of the items are used and listed by secondhand resellers, many of whom are using artificial intelligence to verify the products’ authenticity in hopes of leveraging TikTok’s enormous global reach to find new buyers,” per Bloomberg.
Also according to Bloomberg: “The platform also takes enforcement action aimed at cracking down on policy violations, including counterfeits. In the first half of this year, it rejected the applications of 1.4 million prospective sellers that failed to meet Shop standards and more than 70 million product listings before they went live, according to a TikTok Shop safety report released this month. It also removed more than 200,000 ‘restricted’ or prohibited products after they were listed.”
So far, the screening of products by brand name keywords is not perfect. A search for “Birkin bag” brings up 30+ potentially legitimate Hermès bags and a few obvious stragglers …
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