Retail Strategy

Retail Strategy

What Ferrari’s Luce Denial Reveals About Luxury’s Allocation Economy

This week Ferrari denied that customers must buy its new Luce electric vehicle in order to qualify for future limited-edition models. Comments by Ferrari Chief Marketing and Commercial Officer Enrico Galliera rejecting a Bloomberg report that buying the €550,000 Luce – ...

June 25, 2026 - By TFL

Retail Strategy

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3 min read

Retail Strategy

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2 min read

Retail Strategy

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3 min read

Retail Strategy

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2 min read

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