Is Trademark Law Keeping Pace With Modern Brands?

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Is Trademark Law Keeping Pace With Modern Brands?

In a crowded retail landscape – where brands are fighting for consumer attention across fashion, beauty, activewear, health/wellness, hospitality, and broader lifestyle categories – trademark disputes are an important part of brand strategy. Yet, new empirical research ...

May 13, 2026 - By TFL

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3 min read

Who Gets the Refund? Brands & Consumers Collide Over Tariffs Windfall

Who Gets the Refund? Brands & Consumers Collide Over Tariffs Windfall

April 20, 2026 - By TFL

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7 min read

Top Legal Issues Facing Fashion & Retail in 2026 – Part II

Top Legal Issues Facing Fashion & Retail in 2026 – Part II

April 16, 2026 - By Natasha Weis, Jeff Weston, Matt Finkelstein, Amanda Peterson

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3 min read

Washington’s Email Law is Turning Retail Marketing Into a Legal Minefield

Washington’s Email Law is Turning Retail Marketing Into a Legal Minefield

March 27, 2026 - By TFL

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2 min read

Made in America: The Quiet Liability Shift Facing Retailers & Marketplaces

Made in America: The Quiet Liability Shift Facing Retailers & Marketplaces

March 18, 2026 - By TFL

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3 min read

Retail’s Tariff Reset: What Companies Across the Market Need to Know

Retail’s Tariff Reset: What Companies Across the Market Need to Know

February 24, 2026 - By TFL

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3 min read

Fashion Law in 2026: Navigating IP, ESG & the New Consumer

Fashion Law in 2026: Navigating IP, ESG & the New Consumer

February 10, 2026 - By TFL

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3 min read

What California’s ESG Rules Signal for Retail’s Future

What California’s ESG Rules Signal for Retail’s Future

February 2, 2026 - By TFL

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3 min read

Legacy Brands Don’t Die: The New Front Line in Trademark Abandonment

Legacy Brands Don’t Die: The New Front Line in Trademark Abandonment

January 27, 2026 - By TFL

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3 min read

A Look Inside Global Companies’ Efforts to Navigate a U.S. Climate Rollback

A Look Inside Global Companies’ Efforts to Navigate a U.S. Climate Rollback

November 28, 2025 - By Lily Hsueh

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2 min read

Algorithmic Pricing in Retail: Navigating the New Legal Frontier

Algorithmic Pricing in Retail: Navigating the New Legal Frontier

November 13, 2025 - By TFL

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3 min read

AI Goes Shopping: Inside the New Era of Agentic Commerce

AI Goes Shopping: Inside the New Era of Agentic Commerce

October 28, 2025 - By Vibhu Arya

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2 min read

Who Owns AI Art? Supreme Court is Being Asked to Draw the Line

Who Owns AI Art? Supreme Court is Being Asked to Draw the Line

October 20, 2025 - By TFL

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2 min read

How Lamborghini Won Lambo.com: Fame, Bad Faith & a $75M Listing

How Lamborghini Won Lambo.com: Fame, Bad Faith & a $75M Listing

October 16, 2025 - By TFL

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2 min read

Inside California’s Climate Disclosure List & What it Means for Retailers

Inside California’s Climate Disclosure List & What it Means for Retailers

October 15, 2025 - By TFL

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1 min read

Dupes, Deals & Demanding Consumers: What Makes a Brand Endure?

Dupes, Deals & Demanding Consumers: What Makes a Brand Endure?

September 15, 2025 - By TFL

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3 min read

The Counterfeit Crackdown: Inside the New Border Playbook

The Counterfeit Crackdown: Inside the New Border Playbook

September 2, 2025 - By TFL

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2 min read

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

August 4, 2025 - By TFL

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2 min read

Lamborghini Aims to Shift Hypercar Trade Secret Lawsuit to Italy

Lamborghini Aims to Shift Hypercar Trade Secret Lawsuit to Italy

August 1, 2025 - By TFL

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2 min read

Ferrari Posts €3.6B in Revenue for H1 in Nod to Brand’s Power

Ferrari Posts €3.6B in Revenue for H1 in Nod to Brand’s Power

July 31, 2025 - By TFL

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