Nike’s TOTAL 90 Trademark Dispute Shows the Risks of Brand Revivals

Activewear

Activewear

Nike’s TOTAL 90 Trademark Dispute Shows the Risks of Brand Revivals

Nike is facing a new lawsuit for allegedly co-opting a smaller company’s branding. According to a complaint filed with the U.S. District Court for the Eastern District of Louisiana, Total90, LLC claims that Nike is infringing its federally ...

November 20, 2025 - By TFL

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2 min read

Oura Accuses Reebok of Copying its Smart Ring in New Lawsuit

Oura Accuses Reebok of Copying its Smart Ring in New Lawsuit

November 19, 2025 - By TFL

Activewear

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3 min read

Salomon Nabs Win in Trademark Fight Over Zigzag Shoe Design

Salomon Nabs Win in Trademark Fight Over Zigzag Shoe Design

November 18, 2025 - By TFL

Activewear

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3 min read

Love Letter Branding: How a Social Media Spat Pulled Nike Into Court

Love Letter Branding: How a Social Media Spat Pulled Nike Into Court

November 17, 2025 - By TFL

Activewear

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2 min read

Algorithmic Pricing in Retail: Navigating the New Legal Frontier

Algorithmic Pricing in Retail: Navigating the New Legal Frontier

November 13, 2025 - By TFL

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Activewear

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3 min read

What is Behind Aritzia’s Bid to Register a “DUPE” Trademark?

What is Behind Aritzia’s Bid to Register a “DUPE” Trademark?

November 12, 2025 - By TFL

Activewear

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2 min read

In Appeal, adidas Says Thom Browne’s Email “Mistake” Was Misconduct

In Appeal, adidas Says Thom Browne’s Email “Mistake” Was Misconduct

October 30, 2025 - By TFL

Activewear

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3 min read

AI Goes Shopping: Inside the New Era of Agentic Commerce

AI Goes Shopping: Inside the New Era of Agentic Commerce

October 28, 2025 - By Vibhu Arya

Activewear

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3 min read

What Brands Can Learn from adidas’ Latest Stripes Loss

What Brands Can Learn from adidas’ Latest Stripes Loss

October 27, 2025 - By TFL

Activewear

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2 min read

Lululemon Registers LULULEMON DUPE: A Dive into the Strategy

Lululemon Registers LULULEMON DUPE: A Dive into the Strategy

October 22, 2025 - By TFL

Activewear

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2 min read

Who Owns AI Art? Supreme Court is Being Asked to Draw the Line

Who Owns AI Art? Supreme Court is Being Asked to Draw the Line

October 20, 2025 - By TFL

Activewear

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2 min read

Inside California’s Climate Disclosure List & What it Means for Retailers

Inside California’s Climate Disclosure List & What it Means for Retailers

October 15, 2025 - By TFL

Activewear

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3 min read

Can WHOOP’s Faceless Band Be Protected? Trade Dress Dispute Lands in Court

Can WHOOP’s Faceless Band Be Protected? Trade Dress Dispute Lands in Court

September 30, 2025 - By TFL

Activewear

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2 min read

Alo is Cracking Down on Counterfeits Amid Up-Market Move

Alo is Cracking Down on Counterfeits Amid Up-Market Move

September 29, 2025 - By TFL

Activewear

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3 min read

NikeSKIMS: The Business & Legal Architecture Behind the New Brand

NikeSKIMS: The Business & Legal Architecture Behind the New Brand

September 26, 2025 - By TFL

Activewear

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2 min read

What a UK Case Means for Dupes and Luxury’s Legal Playbook

What a UK Case Means for Dupes and Luxury’s Legal Playbook

September 17, 2025 - By TFL

Activewear

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1 min read

Dupes, Deals & Demanding Consumers: What Makes a Brand Endure?

Dupes, Deals & Demanding Consumers: What Makes a Brand Endure?

September 15, 2025 - By TFL

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2 min read

Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy

Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy

September 3, 2025 - By TFL

Activewear

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3 min read

The Counterfeit Crackdown: Inside the New Border Playbook

The Counterfeit Crackdown: Inside the New Border Playbook

September 2, 2025 - By TFL

Activewear

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4 min read

Nike v. StockX: A Timeline Behind the Trademark Lawsuit

Nike v. StockX: A Timeline Behind the Trademark Lawsuit

August 29, 2025 - By TFL

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