From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

Watches & Jewelry

Watches & Jewelry

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

For decades, Tiffany & Co.’s most recognizable brand asset has not been a product but a color. The company’s robin’s-egg blue packaging has long served as a powerful source identifier, enabling consumers to instantly recognize Tiffany at a glance. A recently ...

June 23, 2026 - By TFL

Watches & Jewelry

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2 min read

What CBP Counterfeit Seizure Data Reveals About Luxury’s Most Recognizable Symbols

What CBP Counterfeit Seizure Data Reveals About Luxury’s Most Recognizable Symbols

July 15, 2026 - By TFL

Watches & Jewelry

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6 min read

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

Saks Global’s Chapter 11: A Running Timeline of the Bankruptcy Case

June 26, 2026 - By TFL

Watches & Jewelry

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2 min read

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

From Heritage Design to Brand Asset: Inside Tiffany & Co.’s Bird on a Rock Strategy 

June 23, 2026 - By TFL

Watches & Jewelry

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2 min read

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

When Does a Genuine Rolex Watch Stop Being a Genuine Rolex Watch?

June 17, 2026 - By TFL

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Watches & Jewelry

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2 min read

Can Chinese Brands Like Laopu Redefine the Global Luxury Market?

Can Chinese Brands Like Laopu Redefine the Global Luxury Market?

August 29, 2025 - By TFL

Watches & Jewelry

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1 min read

TL/DR: Louis Vuitton Data Breach Sparks Legal Scrutiny in the U.S.

TL/DR: Louis Vuitton Data Breach Sparks Legal Scrutiny in the U.S.

August 28, 2025 - By TFL

Watches & Jewelry

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2 min read

The New Luxury Order: Ultra-Affluents, AI & the End of Mass Prestige

The New Luxury Order: Ultra-Affluents, AI & the End of Mass Prestige

August 11, 2025 - By TFL

Watches & Jewelry

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2 min read

Richemont Takes on Cartier, Van Cleef & Arpels Superfakes in New Lawsuit

Richemont Takes on Cartier, Van Cleef & Arpels Superfakes in New Lawsuit

August 6, 2025 - By TFL

Watches & Jewelry

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3 min read

Watches of Switzerland, Ex-Creative Director File Rival Lawsuits

Watches of Switzerland, Ex-Creative Director File Rival Lawsuits

August 5, 2025 - By TFL

Watches & Jewelry

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2 min read

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

Smart Importers Are Slashing Tariff Costs With a Little-Known Customs Rule

August 4, 2025 - By TFL

Watches & Jewelry

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2 min read

How Trump’s 39% Tariff on Swiss Goods Could Reshape the U.S. Watch Market

How Trump’s 39% Tariff on Swiss Goods Could Reshape the U.S. Watch Market

August 1, 2025 - By TFL

Watches & Jewelry

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2 min read

What a Case Over Rolex Watch Winders Means for Other Luxury Brands

What a Case Over Rolex Watch Winders Means for Other Luxury Brands

July 29, 2025 - By TFL

Watches & Jewelry

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3 min read

Upcycling: Legal Battles Are Redefining the Future of Luxury Ownership

Upcycling: Legal Battles Are Redefining the Future of Luxury Ownership

July 28, 2025 - By TFL

Watches & Jewelry

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3 min read

Rolex Resale Fight Tests Limits of Trademark Power in the Luxury Watch Market

Rolex Resale Fight Tests Limits of Trademark Power in the Luxury Watch Market

July 14, 2025 - By TFL

Watches & Jewelry

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2 min read

Cars, Watches & Bags: The Luxury Customization Opportunity

Cars, Watches & Bags: The Luxury Customization Opportunity

May 9, 2025 - By Julie Zerbo

Watches & Jewelry

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2 min read

Court Rules Against Skeleton Concept in Rolex Watch Customization Case

Court Rules Against Skeleton Concept in Rolex Watch Customization Case

May 7, 2025 - By TFL

Watches & Jewelry

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2 min read

In New Suit, Rolex Accuses Online Retailers of Selling Counterfeit Watches

In New Suit, Rolex Accuses Online Retailers of Selling Counterfeit Watches

May 6, 2025 - By TFL

Watches & Jewelry

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3 min read

Court Sides With Louis Vuitton in Van Cleef & Arpels Jewelry Fight

Court Sides With Louis Vuitton in Van Cleef & Arpels Jewelry Fight

March 10, 2025 - By TFL

Watches & Jewelry

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2 min read

Jewelry Co. Must Cease Sales of Modified Rolex Watches

Jewelry Co. Must Cease Sales of Modified Rolex Watches

February 24, 2025 - By TFL

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