What is Behind Aritzia’s Bid to Register a “DUPE” Trademark?

Intellectual Property

Intellectual Property

What is Behind Aritzia’s Bid to Register a “DUPE” Trademark?

This spring, Aritzia applied to register the trademark ARITZIA DUPE for use on various types of bags – seemingly inspired by a similar application lodged by Lululemon. The U.S. Patent and Trademark Office (“USPTO”), however, is not convinced. In an Office Action issued ...

November 12, 2025 - By TFL

Intellectual Property

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2 min read

Google Aims to Shut Down Penske Media Lawsuit Over AI Search

Google Aims to Shut Down Penske Media Lawsuit Over AI Search

November 12, 2025 - By TFL

Intellectual Property

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2 min read

TL/DR: Stanley Cup Maker Sues Five Below Over “Infringing” Dupes

TL/DR: Stanley Cup Maker Sues Five Below Over “Infringing” Dupes

November 11, 2025 - By TFL

Intellectual Property

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3 min read

Beauty’s Packaging-First Consumer Culture Comes Under the Microscope

Beauty’s Packaging-First Consumer Culture Comes Under the Microscope

November 10, 2025 - By TFL

Intellectual Property

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1 min read

After Sweeping Luxury and Tech, Blanding is On its Way Out

After Sweeping Luxury and Tech, Blanding is On its Way Out

November 7, 2025 - By Julie Zerbo

subcategories

Intellectual Property

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3 min read

Penn State Nabs Win in Merch Case, But Court Questions Trademark Bounds

Penn State Nabs Win in Merch Case, But Court Questions Trademark Bounds

November 5, 2025 - By TFL

Intellectual Property

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3 min read

The New Luxury Signature: The Art of the Small Branding Tweak

The New Luxury Signature: The Art of the Small Branding Tweak

November 4, 2025 - By TFL

Intellectual Property

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28 min read

From ChatGPT to Getty v. Stability AI: A Running List of Key AI Lawsuits

From ChatGPT to Getty v. Stability AI: A Running List of Key AI Lawsuits

November 4, 2025 - By TFL

Intellectual Property

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2 min read

Dior Loses Bid to Register Packaging Design as EU Trademark

Dior Loses Bid to Register Packaging Design as EU Trademark

November 3, 2025 - By TFL

Intellectual Property

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3 min read

Inside the Legal Battle Over Bob Mackie’s Name, Brand & Legacy

Inside the Legal Battle Over Bob Mackie’s Name, Brand & Legacy

November 3, 2025 - By TFL

Intellectual Property

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2 min read

In Appeal, adidas Says Thom Browne’s Email “Mistake” Was Misconduct

In Appeal, adidas Says Thom Browne’s Email “Mistake” Was Misconduct

October 30, 2025 - By TFL

Intellectual Property

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3 min read

Europe’s Playbook for Protecting Staple Bag Silhouettes

Europe’s Playbook for Protecting Staple Bag Silhouettes

October 29, 2025 - By TFL

Intellectual Property

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3 min read

What Brands Can Learn from adidas’ Latest Stripes Loss

What Brands Can Learn from adidas’ Latest Stripes Loss

October 27, 2025 - By TFL

Intellectual Property

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3 min read

Louis Vuitton, Pharrell Say Coogi is Trying to Monopolize a Vibe

Louis Vuitton, Pharrell Say Coogi is Trying to Monopolize a Vibe

October 24, 2025 - By TFL

Intellectual Property

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3 min read

The Real Stakes Behind Williams-Sonoma’s Case Against Dupe.com

The Real Stakes Behind Williams-Sonoma’s Case Against Dupe.com

October 23, 2025 - By TFL

Intellectual Property

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2 min read

Lululemon Registers LULULEMON DUPE: A Dive into the Strategy

Lululemon Registers LULULEMON DUPE: A Dive into the Strategy

October 22, 2025 - By TFL

Intellectual Property

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2 min read

Gucci Lands $1.3M Judgment in Lord & Taylor Counterfeit Case

Gucci Lands $1.3M Judgment in Lord & Taylor Counterfeit Case

October 22, 2025 - By TFL

Intellectual Property

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3 min read

Resale is Gaining Ground: Luxury Brands Are Split on How to Respond

Resale is Gaining Ground: Luxury Brands Are Split on How to Respond

October 21, 2025 - By TFL

Intellectual Property

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2 min read

Who Owns AI Art? Supreme Court is Being Asked to Draw the Line

Who Owns AI Art? Supreme Court is Being Asked to Draw the Line

October 20, 2025 - By TFL

Intellectual Property

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3 min read

Hunza G v. Love & Bikinis: A Fight Over “The Original Crinkle” Swimwear

Hunza G v. Love & Bikinis: A Fight Over “The Original Crinkle” Swimwear

October 17, 2025 - By TFL

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