From Max to HBO Max: When a Rebrand Goes All Wrong

Intellectual Property

Intellectual Property

From Max to HBO Max: When a Rebrand Goes All Wrong

Warner Bros. Discovery recently announced that its streaming app Max will revert to the name HBO Max this summer. The move comes just over two years after a rebrand that saw HBO dropped from the name. The announcement has sparked a wave of commentary on social media, ...

June 17, 2025 - By Omar Fares

Intellectual Property

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2 min read

From Max to HBO Max: When a Rebrand Goes All Wrong

From Max to HBO Max: When a Rebrand Goes All Wrong

June 17, 2025 - By Omar Fares

Intellectual Property

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2 min read

Audi Names CarParts.com in New “Counterfeit” Spare Parts Lawsuit

Audi Names CarParts.com in New “Counterfeit” Spare Parts Lawsuit

June 16, 2025 - By TFL

Intellectual Property

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2 min read

Disney and Universal Sue Midjourney Over AI Copyright “Free-Riding” Scheme

Disney and Universal Sue Midjourney Over AI Copyright “Free-Riding” Scheme

June 13, 2025 - By TFL

Intellectual Property

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2 min read

The Quiet Reality Driving New Counterfeiting Cases

The Quiet Reality Driving New Counterfeiting Cases

June 12, 2025 - By Julie Zerbo

subcategories

Intellectual Property

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2 min read

COOGI Claims Pharrell, Louis Vuitton Stole its Signature Knitwear Design

COOGI Claims Pharrell, Louis Vuitton Stole its Signature Knitwear Design

May 14, 2025 - By TFL

Intellectual Property

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2 min read

Lamborghini Accused of Stealing Hypercar Trade Secrets from Racing Partner

Lamborghini Accused of Stealing Hypercar Trade Secrets from Racing Partner

May 13, 2025 - By TFL

Intellectual Property

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2 min read

Cars, Watches & Bags: The Luxury Customization Opportunity

Cars, Watches & Bags: The Luxury Customization Opportunity

May 9, 2025 - By Julie Zerbo

Intellectual Property

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3 min read

Court Lets Dr. Martens Lawsuit Against Shein Over “Copycat” Boots Proceed

Court Lets Dr. Martens Lawsuit Against Shein Over “Copycat” Boots Proceed

May 9, 2025 - By TFL

Intellectual Property

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2 min read

Judge Presses Chanel, The RealReal to Settle Long-Running Lawsuit

Judge Presses Chanel, The RealReal to Settle Long-Running Lawsuit

May 8, 2025 - By TFL

Intellectual Property

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2 min read

Court Rules Against Skeleton Concept in Rolex Watch Customization Case

Court Rules Against Skeleton Concept in Rolex Watch Customization Case

May 7, 2025 - By TFL

Intellectual Property

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2 min read

Price, Convenience & Culture: What Phia Reveals About Gen Z

Price, Convenience & Culture: What Phia Reveals About Gen Z

May 7, 2025 - By TFL

Intellectual Property

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2 min read

In New Suit, Rolex Accuses Online Retailers of Selling Counterfeit Watches

In New Suit, Rolex Accuses Online Retailers of Selling Counterfeit Watches

May 6, 2025 - By TFL

Intellectual Property

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2 min read

Miu Miu Owner Prada Loses Bid to Block “JIU JIU” Trademark

Miu Miu Owner Prada Loses Bid to Block “JIU JIU” Trademark

May 6, 2025 - By TFL

Intellectual Property

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2 min read

Chanel v. The RealReal: Timeline of a Luxury Resale Case

Chanel v. The RealReal: Timeline of a Luxury Resale Case

May 5, 2025 - By TFL

Intellectual Property

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2 min read

Color Trademark Check: New Balance Grey

Color Trademark Check: New Balance Grey

May 5, 2025 - By Julie Zerbo

Intellectual Property

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2 min read

Louis Vuitton Beats Trademark Lawsuit Over “Pocket Socks”

Louis Vuitton Beats Trademark Lawsuit Over “Pocket Socks”

May 2, 2025 - By TFL

Intellectual Property

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2 min read

“Bill’s Version”: The Trademark Play Behind Those Famous Belichick Phrases

“Bill’s Version”: The Trademark Play Behind Those Famous Belichick Phrases

May 2, 2025 - By TFL

Intellectual Property

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3 min read

Gucci Takes Aim at Counterfeits in Trio of Trademark Lawsuits

Gucci Takes Aim at Counterfeits in Trio of Trademark Lawsuits

May 1, 2025 - By TFL

Intellectual Property

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2 min read

EUIPO Rejects Crocs’ Invalidation Bid Against German Footwear Co.

EUIPO Rejects Crocs’ Invalidation Bid Against German Footwear Co.

April 30, 2025 - By TFL

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